PPC has numerous specificities that make it a great option for many business owners. It could get you results faster than virtually any other method out there, and the results are highly targeted and measurable.
PPC does have its flaws, however, and they cannot be overlooked if you want to be successful. You also have to consider other options and how they compare.
Let’s take a look at how PPC compares with other online marketing methods so you can see if it’s the right choice for you.
PPC vs SEO
These are usually the two marketing methods that are the most commonly compared. PPC and SEO do share some things in common, but they also are drastically different in many ways.
One of the biggest differences between the two is time. SEO takes a lot more time to get off the ground than PPC. On the other hand, you don’t necessarily have to continue feeding the beast like you do with PPC to get results.
It becomes even trickier when you factor in things like click fraud, for instance. This is when fraudulent accounts click on your ads on purpose to blow up your advertising budget.
If you want to learn more about it, there’s an informative piece on bot farms at clickguard.com. They have done a great job of explaining exactly why these can be so dangerous and sink entire campaigns.
This is why PPC has to be approached very differently than SEO. PPC does have the advantage of allowing you to test easily and see what’s working, however. SEO results can be more difficult to decipher.
PPC vs Content Marketing
Some people would prefer to build their following organically and might want to look at options like content marketing.
Content marketing does have some advantages over PPC that can’t be overlooked. The biggest one is that content marketing allows you to build a much more solid bond than PPC.
PPC is all about hard selling. While you can use PPC to build brand awareness, this is usually not the best idea. And those who use it for that purpose are usually ready to lose money now so they can get residual results. That is not accessible to everyone.
PPC vs Email Marketing
Email marketing is another cost-effective marketing method that people often decide to focus on instead of PPC. It is also a great way to cultivate an audience.
However, it can get very complex, and the learning curve can be very steep. Email marketing also demands a lot of effort, and you constantly have to create content to keep your audience interested.
PPC in comparison demands a lot less maintenance and becomes much simpler once you’ve found your groove.
At the end of the day, all marketing methods have their pros and cons. The goal is to combine them when possible while maintaining focus on the time-tested tactics that are working the best for you.