How to Personalize user experience in e-Commerce shopping app

Personalize user experience

Shopping is what each and every individual loves to do so. And with digitization and e-commerce, shopping apps have become highly popular.

It has assured every business or company to extend and showcase a gigantic exposure to the global market with clients and customers from all over the globe.

With e-commerce shopping apps, customers have found it extremely effortless and relaxed procedure to shop every bit of their daily requisites at the ease of their homes with just a fingertip.

A digital device with an internet connection is what a customer requires to obtain practically anything or everything from their home.

Starting from fashion apps, banking and money transfer apps, food delivery apps to grocery apps, a specialized app are assigned to perform and accomplish a certain work of a customer in the simplest way possible.

Though in numerous e-commerce apps have been enlisted in Google Play Store as well as in the iOS platform, yet, few apps have carved their way to ultimate success and have topped the list of premium apps that are highly rated and well-reviewed by customers.

This happens mostly because of the personalization options and choices that a successful e-commerce app development furnishes to customers based on their likings and preferences. Here we will discuss some noteworthy points regarding how to personalize user experience in e-commerce mobile apps.

1) Assembling Data 

While a user signs up in your shopping app, your e-commerce application needs to focus on gathering and collection of maximum data the customer can provide with. With such relevant data, a lot of facts and figures can be easily derived about customer type and behaviour.

Liking and undressing for the product type and kind can be obtained by filtering the customer through an interesting questionnaire. This not only assists your business purpose but also helps the user to explain his or her preferences.

Also Read: E-Commerce Failures & Mistakes: Why Do So Many Start-ups Fail?

2) Suggestions developed on Browsing Pattern

With browsing and search history patterns and specimens of the user, your e-commerce application needs to suggest products or services types. It is mainly because search histories show what products or commodities the user tend to buy or plan to buy shortly.

Such a personalization brings accurate suggestions to users according to their needs as well as their budget. The best you can do for this personalization is to initiate a product recommendation engine that assures to elevate sales up to an extra 10%.

3) Customized Search Parameters

While a user searches for a particular product or service, an app must let the user input search filter options according to the necessity. With this customizing option, the user processes out the relevant choices leaving aside the unnecessary products and goods that are not preferred. You can initiate the following sorting parameters:

  • Size
  • Colour Option
  • Shape
  • Length
  • Brand Preference
  • Price Range
  • Occasion Type
  • Styling Type
  • Fabric Type
  • Pattern Styling
  • New in Stock
  • Design Styling
  • Popular Items

4) Feedback Emails

Feedback plays one of the major roles in e-commerce mobile apps. It is the feedback that handles the experiences of customers, be it an unfair or a satisfactory purchase.

With personalized emails asking for feedback and review about the shopping experience and product inspection. This will help you obtain valuable data which will assist you in rectifying and developing the setbacks that are creating a hindrance between you and your client’s loyalty. 

Moreover, just after a purchase, you can send emails and a wise set of questionnaires as a review campaign where you ask about the quality of the product, the worth of the product, the review about its usage and other relevant questions.

These answers from the customers about the purchase that can help you the most about the user experience as well as about the product’s success.

5) Geographical location while  displaying Product 

While assembling and collecting data, the geo-location of a user is a must to note. It is mainly the geographic location of a customer based on which the user’s purchase varies and depends.

The user may be hailing from a sultry city so all the year-round your app needs to pop up with summer intended merchandise and products, but during wintertime, the user will be exhibited with winter products and commodities.

Not only this much but, seasonal discounts and offers on merchandises based on user preferences should also be unveiled to enhance customer experience and trust on the app.

Also Read: 4 Things You Can Do to Meet Shopper Expectations in 2019

6) Wishlist Gallery

Wishlist is one of the mandates of a booming and money-making e-commerce application. It is often perceived that users enlist several products in their app Wishlist which they plan to but shortly. With such a Wishlist gallery of products exhibiting all the products of your user’s choice.

It will be facile to you to work accordingly and set a discount offer or a price drop on a Wishlist product to allure the customer to go for a purchase of their fancied product. With Wishlist items, you also procure a glassy idea as to what products need to be demonstrated whenever the user opens up the app.

7) Flexible Delivery and Return Options

Each purchase goes through deliveries and few of them go through return procedure, in case of the displeasure of the user with the product.

Because you cannot deal with the customer in person, hence, it is your e-commerce mobile app that works on your behalf in case of emergencies of dissatisfaction.

Your app should have flexible and adaptable delivery and return options according to the timing and availability of the customer. With the return, users should not have any distress or lament.

It is often recorded that several fashion apps fail to render a versatile return option, but, to intensify and supplement user experience in e-commerce shopping apps, your app should be pliable enough to cooperate with users.

In this infinite world of business and e-commerce apps, your business app should have those matchless and exclusive factors that will assist it to stand ahead of the steady competition.

The above checklist would surely facilitate and aggrandize the user experience of your e-commerce shopping app. On your behalf, your e-commerce app development should be amenable and workable enough to appease users globally.

1 comment

Sakthi Vignesh Kumar July 16, 2020 at 1:15 pm

Any integration to send email based on abandoned cart products can also be implemented for eCommerce mobile app


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