In 2019, Statista reported an app retention rate of 32%, meaning that almost a third of users worldwide returned to a given application 11 times or more. This is down from 2018, which saw a retention rate of 38%.
In a world where mobile users have more choices than ever before, creating a successful product. One consumer will return to again and again — is becoming increasingly difficult. One way to increase the odds is to reduce the instances of defects and bugs.
That’s why many companies are outsourcing software testing. With the expertise of dedicated professionals on your side, you’ll rest assured that you’re bringing high-quality apps to the market.
So, just why should you outsource software testing?
1) It’s more cost-effective
Offshore software testing tends to be significantly cheaper than in-house and onshore testing services. Given the amount of money that goes into app production. From paying the software developers to marketing the product, cutting costs wherever you can make good business sense.
Even if you don’t turn to another country for testing, outsourcing will still save you overhead and onboarding costs, not to mention full-time salaries and equipment expenditures.
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2) Outside testers offer a more objective perspective
The software developers who build your app shouldn’t be the same people who test it. Not only do developers have different skill sets from those of the testers. But they also can’t offer the same level of objectivity. Even in-house testers were probably closely involved with the creation of your product and may not be able to offer an unbiased perspective.
Outsourcing QA testing, however, means that you’re putting it in the hands of professionals who have no stake in the final outcome and may, therefore, be more likely to spot defects and other quality concerns.
3) They bring a new level of expertise to your project
You may not find the skills you need nearby. But when you look to nearshore and offshore software developers and QA testers, you’ll be able to access a huge pool of talent all over the world. Many of these professionals have specialized skill sets with the experience necessary for creating and honing products just like yours.
In order to achieve the best results, it’s most beneficial to outsource app testing to services or individuals who have experience working with products relevant to your industry since they’ll be familiar with the standards and measures of success.
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4) You’ll improve efficiency
Never let testing fall by the wayside. Unfortunately, this is something that frequently happens in the product development lifecycle — because of timelines and inefficiencies, testing isn’t as rigorous as it should be, or businesses neglect it entirely.
But ensuring the usability, functionality, and performance of your app is essential for the product and your business itself. Your viability and reputation depend on it.
When you outsource testing, it’s one task off of your plate. While your in-house team is concerned with all aspects of your product and the entire operation, outside testers work on one thing: the quality of your product.
They won’t be distracted by other details of the app, so they can focus their attention exclusively on testing it. They’ll help you meet deadlines and improve efficiency, ultimately speeding up the entire process.
5) It’s a more flexible approach
Perhaps your app is a one-off. Maybe your business is just testing the waters of the software development game and you’re not sure how you want to proceed. Outsourcing means you can explore new ideas and markets without investing too much initially.
An outside team can develop a single app and, if the results are positive, you might work with them on other projects in the future. If you’re not satisfied or simply don’t think apps are the right market for you, you won’t have to maintain the partnership.
Also Read: The Ins And Outs Of FinTech Application Testing
This, of course, isn’t the case with a full-time in-house staff. While you can certainly let employees go, it’s much more difficult and costly.
App testing is an involved process but a necessary one. Not everyone is up to the challenge: it requires a certain level of expertise and experience. Outsourcing benefits you in a number of ways, from keeping costs within reason to bringing in an objective perspective on your product.
In the end, it really boils down to results, and an effective quality assurance partner can mean the difference between a successful app and a failure.
