E-commerce is one of the leading platforms that people choose to purchase products and services in the modern marketplace.
SEO (Search Engine Optimization) goes a long way towards helping your e-commerce business grow and evolve into something spectacular.
You want to bring in more sales for your e-commerce store. Who doesn’t, right? Yet it is obviously easier said than done. This is particularly the case when the online retail market continues to become increasingly crowded.
Not only do you have to try and offer the best products, but you also have to provide the most competitive pricing and impeccable customer service. There also needs to be a strong focus on marketing your business.
After all, if people cannot find your store online, you’re not going to generate the traffic you require. While there are various ways to promote your products and services, arguably the most effective method is search engine optimization.
However, what is the best and most strategic SEO plan for you? This guide will help provide some answers.
Optimize the Website for Mobile Devices
Most people certainly shop on the go, and they achieve this by using these devices. Through Google’s Mobile-first indexing, Google switched up its basis for ranking.
Google has made mobile optimization a priority, giving mobile-friendly websites a competitive edge over ones that focus on the desktop.
It means that, even if a user searches for your e-commerce website on a desktop computer or any other non-mobile device, the basis for the ranking remains for mobile.
Speed of the Website
For many years, Google has been very strict about the speed at which websites loads. On the desktop, pages that load quicker have usually gone up in the ranking results, and recently, that has adapted towards mobile pages as well.
In short, the quicker your website loads for the end-user, the faster they can get to shopping, and as such, Google pushes the results further up the ladder, ensuring growth and profits for both you and the company.
Bring in the Experts
This is something of a cheat code, admittedly, but there’s no harm in bringing in an expert agency to overlook your current efforts. There’s a reason why those with a Magento website outsource to MageCloud.Agency, as it’s an easy way to refine and add to current SEO strategies.
Not only that, but it can also supply a foundation to build from with your site. You’re essentially given a starter guide and handed the tools to continue the work.
The Right Title Tags
When using title tags for your products, it’s essential you try and go unique. If you use duplicate tags across multiple products, this will only hurt your SEO ranking with the likes of Google.
While it can be difficult to come up with unique descriptions if your products are similar, look for variations when possible. Also try and keep the length below 70 characters for maximum impact.
Go in-depth with Descriptions
Your product descriptions are prime real estate for appealing to the search engines. You can go truly in-depth with these descriptions, incorporating an assortment of keywords that are relevant for each product.
When doing this, always ensure the descriptions are of a high-quality. As with the title tags, the descriptions have to be unique for each product, and also free from grammatical errors.
Optimize your URLs
The URL plays an important part in your site being approved by the search engines. The more structured with URL breadcrumbs it is, the more clearly defined your links will be in terms of SEO.
In addition, you have to remove any broken URLs from your website. To do this, you can do a permanent 301 redirect as a form of detour.
Yes, high-quality pictures are needed to entice customers and fully illustrate your products. However, how can your pictures appease the search engines? Well you can actually add more details to your images than you may have initially realized.
For a start, you should include the product name in the actual image file name. For example, if you’re selling a PlayStation 5 DualSense controller, the image file could be “playstation-5-ps5-dualsense-controller”. Additionally use the alt text function to add a short description of the image/product.