Although this is the age of the internet, there are some things that are still going strong. One of those things is tradeshows. They are still one of the best marketing tools available to any company.
Tradeshows give companies as well as the visitors a chance to talk face-to-face, which is becoming more and more difficult nowadays due to our busy and hectic schedules and our involvement with the digital world.
Tradeshows and expos still lead to more leads, more conversations, and more sales than any other marketing event. According to a study, 77% of executive decision makers found at least one new supplier at the last show they attended. Also, 51% of the tradeshow attendees asked that a sales representative visit their company or home after the show.
Trade Show Booths
Trade show booths are not there just to have your brand name seen by everyone. You can also use them to interact with your target audience and you can use them to generate and convert leads. They are just like your landing pages.
What do your landing pages do? They generate trust and build relationships. They ensure that your potential visitor trusts you enough to give you their personal information, or has a good enough relationship with you to buy whatever it is you are providing for them.
Your trade show booths can be just like that; they can help you attract potential visitors and make them confident enough so that they give you their information or they can turn a visitor into a customer. Here’s how you can do it:
Build Excitement around your Event
First things first, you need to make sure that everyone attending your event knows you’re participating in it. Don’t wait for visitors to find out about you when they reach smack dab in front of your booth. It might be too late by then. Because tradeshows are huge events, most visitors have already made up their minds about which booth to look into. Don’t miss this chance.
In the weeks leading up to the event, use the power of social media and build excitement around your show. Make your potential customers curios about your booth. Make sure you post complete event details. The attendees should feel like they already know you.
Make sure your Brand can be seen from the Moon
That’s not a metaphor. We actually mean it. Everyone, whether interested in your brand or not, should clearly see your brand name and your logo. Make sure that your information is visible on every item that you hand out and that your banner or signage can be clearly seen from across the floor.
Most companies don’t get the response that they should get because their booths get dwarfed by the others and cannot be seen. Contact a great trade show design company and ensure that your booth stands out in the crowd.
Ensure that Everything has a Purpose
When we talk about landing pages, we know that a landing page has a clear and achievable purpose. It has one specific goal only. It may be to offer an ebook or a report in exchange for your personal information, it may be to sign you up for an email list or it may be selling some product directly.
What a landing page never has is distractions. It will never lead the customer away from the page. A landing page is made to ensure that the customer clicks the CTA.
Make sure that your booth has the same qualities. Don’t just design your booth to look good. Make sure it has a specific purpose to it. Use the space wisely. Think of your products and how you are going to display them. What activities have you planned for the event?
Where are you going to conduct those activities? When you go to a trade show design company to have your booth developed, make sure that you tell them exactly what you’re after.
Make the Customers Feel Welcome
Most marketers have a tendency of picking sides. Either they will have a booth that gives off a welcome feel and nothing else, or they will have a booth that is all about functionality but feels like a hospital. Don’t do that. Remember, a landing page is only good if it can build relationships with the customers and you can’t build a relationship if the page looks and feels cold.
The feeling that your booth exudes will make all the difference in whether a visitor will come in and look around or just pass you by. If you can’t do this on your own, and nobody is expecting you to, go to a great trade show design company and give them your ideas about what kind of booth you’re looking for. Design a booth for comfort and functionality.
Who doesn’t like free stuff? Giveaways are an excellent way to ensure that your brand stays in your visitor’s minds long after they leave the show. Make sure that your giveaways relate to your brand and that they don’t make the visitors throw them away the minute they walk away from your stall or booth.
Leverage the Power of Social Media
If you’re not using social media by now, we don’t know which rock you are living under. Social media is a must for any business that wants to survive and thrive out there. There’s a lot you can do with the power of social media:
- Tradeshows are the best way of getting video testimonials. Ask your customers to say a few words about your company or your product.
- Take a lot of photos and share them across all the platforms that you’re active on. The photos don’t have to be from your booth, include before and after photos too. Have some fun!
- Start your own hashtag. Ask visitors to use it when they are taking selfies or photos of each other. Make the event as memorable for them as possible. This way, not only will they be able to share their moments with their family and friends, but it will also garner you more exposure.
In the end, the best ideas are the ones that help you connect with your audience in a natural and authentic way and generate leads. Hope that you’ve got some ideas for your next tradeshow.