5 Ways to Make Your Digital Marketing Agency Extra-Productive

Digital Marketing Agency

Productivity equals profitability.

That’s the simplest formula for success. 

Unfortunately, putting it into practice is not that easy.

Every day, your digital agency deals with client emails, paperwork, and meetings on top of executing projects. 

These admin tasks can then become a handful if they’re what you mostly do in a day. This makes you wonder if you’re doing anything productive and mission-critical at all.

If you’ve reached this point, step back and evaluate your typical workday. You might want to review your business processes if you notice numerous distractions getting in the way.

Here are five ideas to streamline your daily work and boost your digital marketing agency’s productivity:

1. Empower clients to accomplish tasks themselves

With your agency’s mountain of to-do’s, I bet you secretly wish your clients could do some of the work for you. 

That’s not a bad idea.

Let clients perform tasks themselves by building self-service portals. Doing so empowers and gives them a sense of accomplishment. 

Clients can settle their bills, set meetings with your agency, view their calendars, etc, through these portals. You can also post reminders which then appear on their dashboard.

Create self-service portals with professional services platforms. Choose those offering attractive customizable themes and are intuitive for you, your team, and your clients. Pick also those with features matching your expectations.

2. Use a reliable team collaboration platform

Close coordination with your team is crucial to succeeding in your agency’s endeavors. 

For instance, if you’re implementing a social media strategy, you have to agree on which content version to publish on which platform, date, and time, among others.

Without proper coordination, you and your team will work based on inaccurate information, duplicate tasks, etc.

This consequently ruins your productivity, output quality, and client relationships. It will also bog down your efficiency.

Collaborate through effective team project management platforms. These tools provide several helpful features enhancing your team’s communications.  Through them, you can:

  • Add to-do’s by category, phase, etc.
  • Upload and share files
  • Comment on tasks, uploads, and other updates
  • Drag and drop tasks from one category to another
  • View schedules and to-do’s in calendars, boards, and other views
  • Chat with team members
  • See lists of members, tasks, and projects, etc.

Team project management tools let you and your team members centralize your communications, file access and distribution, publication of updates, and more.

This way, you can work harmoniously and deliver cohesive outputs that impress clients and bring in more engagements and income.

3. Define the project scope at the onset

Many digital agencies overlook the importance of clarifying project scopes from the beginning. 

They focus too much on bagging clients and earnings that they don’t check if they can do everything they’re paid to accomplish. 

As a result, clients get disappointed with unmet expectations, the team implements low-quality projects, and the agency gets a bad rep. 

The lack of project scope examination backfires and further decreases opportunities to score more client engagements.

Avoid that mistake by defining your project scope at the onset. 

Which activities or marketing aspects will and will not be part of your work? Clarifying these things helps you and your team better prioritize and complete tasks.

Let’s say one of your clients’ marketing activities is a virtual summit. 

Confirm whether you will be the one preparing everything from pre- to post-event activities or only the preliminaries. 

Whose task will it be to look for and coordinate with resource speakers? Will you only concentrate on event promotions on email, social media, and other channels? Will your agency handle FAQs and relay confirmation of attendance from those platforms? 

You might also want to check if your client knows the difference between virtual summits and conferences. Ensure that they pick the appropriate activity for their marketing objectives.

Doing so can save you, your team, and your clients many heartaches. It will also boost your company image and future productivity.

4. Streamline your client onboarding process

Scoring new clients and projects after contract signing is not where your project ends — it’s where it takes off. 

Unfortunately, many digital marketing agencies can begin slacking off and neglecting their duties once they successfully gain new engagements.

They fail to transition clients smoothly and explain how things will move from there. This leaves clients hanging and wondering what the next steps will be.

To avoid that mistake, streamline your client onboarding process. Here are some steps:

  • Prepare your client onboarding documents ahead of time. Produce digital materials and email templates you can readily send once they’re set to work with you.
  • Welcome your clients
  • Get the necessary contact information, including usernames and email addresses you can add to your internal collaboration platform
  • Reiterate agreements, project scope, and expectations
  • Collect any other follow-up documents required for the engagement, e.g., the client’s previous marketing performance reports you can use as a baseline for the next strategy
  • Keep your client communications and updating consistent and organized
  • Consider sending your initial game plan for the client, highlighting the top digital marketing strategies you will incorporate.

Following these steps can reduce your client churn, improve your team’s efficiency, and complete the project smoothly.

5. Create an FAQs page for clients

First-time website visitors and potential clients will likely have some questions about your services. 

They want to know the extent of what you do, how much your fees are, etc. This lets them know if you’re a good fit for their marketing project needs. 

However, answering their questions on email, social media platforms, and other communication channels can consume much time. 

If you answer them individually and manually, you’ll lower your productivity and attention to client marketing work.

Resolve that by creating an FAQs page on your website. 

Clients can refer to that resource and check whether it addresses their questions. Only when they have specific questions can they contact you via social media or email.

(If you use email to communicate with clients, leverage customer email management platforms to organize and answer these questions efficiently.)

That way, you can narrow down client queries and reserve your attention on more complicated ones. Clients can also spend less time and effort contacting you for basic questions.

Time to make your agency extra-productive

Your digital agency plays a valuable role in bolstering your clients’ marketing efforts. But you can’t give them your best service if distractions keep bogging down your productivity. 

Applying these and other tips can better streamline your engagements, project team, and daily tasks. You can also improve your client relationships and, ultimately, your bottom line.

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