Imagine that a customer logs onto a clothing app desperately looking for the latest design. However, instead of finding their desired product right away, they find a list of the new stores launched by the company. Or there could be details on the landing page telling them about new policies. So, it might take a few minutes for them to find the product for which they came in.
If your website or app follows the same structure where pointless info practically gets into the face of the user, you are not going to climb up the virtual ladder.
It’s a rule of thumb in the digital landscape that the forum under question must work on providing clear cut information to the customers. Products, services, calls-to-action, and communication channels must be instantly accessible.
Did you know that the average time of transient attention when using a mobile app is a mere eight seconds? And a typical visitor will not pay more than 5 minutes of focused attention to the app.
Hence, if you are an app developer, you have to score customer interest as soon as they log in. The overall interface must be simple, elegant, intuitive, and pragmatic.
Tech prodigy Satish Gaire once stated in his interview: “We might have the fanciest software with many features, but it won’t sell unless I can show value and persuade the market to use it.”
It is the core concept of invisible apps. They cut the number of actions the user has to perform. Let’s look at how an uncluttered app gets the break that even the finest ones cannot:
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Focus on user experience
Launching app awareness and compelling customers of its value is a monumental challenge. You need to have an insight into how the software tends to fulfill the needs of the customer. It must add a unique and useful element to your app.
Take an example of the apps created by Willow Tree. The company is popular for its problem-solving approach and knack at the latest design methodologies. According to its CEO Tobias Dengel, “The value of software is driven by how good the user experience is, not how many features it has.”
Therefore, map out the customer journey through the app before finalizing its design. Apps developed with a specific focus will maximize your chance of flawless delivery of the services that the user wants in the first place.
Grabs user attention
Too often, we come across apps that are heavy, complicated, and clunky. It’s like they are trying to please too many of the target customers.
In such cases where there is a range of target customers that you expect, go for the 80/20 rule. This implies that you structure your app according to the standards of the majority.
Provide easy and instant solutions to what 80 per cent of your prospects want. Keep the layout uncluttered, minimalistic, and clean.
A powerful design, vibrant colors, and valuable functionalities will eventually make the app appealing to the customers.
Maintains high performance
It is inevitable that the app with a plethora of info will have a negative scale of performance. The algorithm might hang up more often. And the visitors are prone to select the wrong CTAs more than usual.
According to Dimensional Research, 80% of app users will only attempt to use a problematic, poor functioning app, three times or less.
Similarly, if you follow a simplistic design, you will find things getting less complex. You will have better leads, and the overall brand perception will improve.
In the meantime, you must make sure that all other elements of your app are operating efficiently. Conduct constant testing and retesting to ensure that the handful of features are working according to customer requirements.
Hides secondary options
A simple app will display features based on the frequency of use. The regular users of the app and advanced audience will know where to find these features.
Hiding secondary options makes it easier to display options that most customers come looking for. You can optimize your app for high user retention to get to the heights of success.
Frequent updates can do wonders
Having a clear interface doesn’t mean that you should leave your app after its launch. There is always a need to tweak up the security system and design structure. If you fail at doing that, your app might face severe consequences.
For this, you can consider AirG spam-free and similar apps where security is given a high priority. These have got success in attracting more customers to use their apps.
Also, you must commit to study the feedback provided by clients and make modifications accordingly. Sometimes, the app may require you to fix the bugs and upgrade the content.
All the while, it is important to ensure that the app stays uncluttered. Stuffing old content with the latest will result in a confused audience and a higher bounce rate.
Great customer support is the key
Whitman puts it quite aptly: “Customer support can be your best tool for long-term success.”
Apps having minimalistic design structure do not let go of this rule. In fact, they work to make sure that every visitor feels content. Their communication channel sorts out the needs of the customers. Plus, they make sure that they fix loopholes according to the requirements of the people.
Ratio, the famous app development agency, has quite a technical approach in this regard. The company works hard to “find opportunities to delight while avoiding superfluous experiences.”
Final Thoughts
The first impression often becomes the last one for most app users. An app that keeps the user occupied with complicated sign-up, confusing features, and difficult navigation will naturally fail to make the mark. Make sure that your app provides a seamless experience to the visitors and engages them as soon as they log in.
Do you have any other ideas on how to keep the users hooked? Let us know in the comments!
