The law industry can also be competitive. That’s why it’s crucial to have a law firm that stands out from the rest of the pack.
An excellent way to do that is to make sure that prospective clients notice you is to build a website for your law practice, then show them that you have the right skills and knowledge to handle their case and win.
Thanks to WordPress and a hundred themes designed for lawyers, creating law firm sites can be easy. But if you want to stand out, you need to go beyond that premade theme.
That’s why in this post, we’ll share with you the six top web design tips that lawyers can use for their site to get more clients.
Web Design Tips For Law Firms
1. Employ simplicity on your site
Aside from having a site that’s highly responsive across all types of devices from smartphones to laptops, there are also other things that you have to consider to make sure that your site is easy to use.
- Keep the primary navigation free from any unnecessary links.
- See to it that your text is easy to read.
- Reduce all distractions such as flashy animations, automatic plays of audio and video content, and pop-ups.
Remember that most users come to your site to look for information or to complete an action. Adding unnecessary elements that have no purpose makes it even harder for them to fulfill what they need to do.
2. Design for different screen sizes
These days, most people use their tablets and mobile phones to look for something or even work, online. Don’t let these users leave your site out of frustration because it takes a long time for your site to load or they have to scroll in different directions.
Aim for a site that’s responsive, meaning it resizes automatically depending on what screen the user is on. By doing so, this allows them to access your site and then read your content without encountering any problems.
Also, a slow loading site drives away visitors even if you have a responsive site. To avoid this from happening, utilize Google Pagespeed Insights to test your current mobile speed. Afterward, implement their recommendations on how to improve your site speed.
3. Implement clear CTAs
Most modern law firm sites have a single call-to-action on every page. If you’ve noticed a lot of sites with a large image at the background, huge texts overlaying it, and a big colored button that entices you to click, then that’s precisely the reason.
People shouldn’t think of using your website. Instead, it should come to them as seamless as possible.
Think of the most important action a user needs to take and emphasize it so that it’s obvious to them. Don’t give them too many options.
As a law firm, assuming that your main goal is to attract and retain your clients, then the most obvious will be most likely to contact you. That’s why you should have large buttons on your site that says “Contact Us” in multiple locations.
Also, consider using contrasting colors so that you can accent these buttons and so that they’ll stand out from the rest of your site. Again, there are no such things as being too obvious in your CTA.
4. Highlight your credibility
Utilize testimonials from your previous clients so that you can highlight trust and credibility. You can feature them on your homepage, or place it on an individual lawyer and attorney profiles.
Because testimonials are considered as the most powerful form of content marketing strategy, you should use it to your own advantage.
When your audience will see that you’ve successfully handled cases that are similar to theirs, then they’re more likely to schedule a consultation with you.
Client testimonials, whether it’s written or in video form, can add credibility, trust, and personality to your firm. Do you have a client that’s especially pleased with your work? Ask them to put a review on your Google business page to improve your local SEO ranking potential.
5. Include contact information page
You should always offer your audience a quick and convenient way to get in touch with your firm.
That’s why you must include a Contact Form on your site, your law firm’s phone number on your website’s header so that it shows up on every page, as well as email addresses for individual attorneys that are listed on the profile pages.
6. Avoid using stock photos
The easiest way to lose your clients’ trust is to use stock photos in your law firm’s web design. if someone is looking for lawyers online, the chances are, they’ll be probably seeing the same images from different law firm websites. You don’t want that to happen to you.
So there you have it. These tips will put you on the right path when it comes to building a unique and engaging law firm website design that will turn a prospective visitor into a paying client.
At the end of the day, you want a site that can provide clients with all the information about you and your business, and will guide them to choose your law firm over your toughest competitors.
So make sure that you meet all of these criteria before launching your site.