Jewelry has always been an integral part of our heritage and culture. It is not only a part of any woman’s attire but a sign of grace.
The online jewelry industry in India has evolved into a competitive sector. Consumers now expect both craftsmanship and convenience.
A growing segment of shoppers prefers ordering ornaments online – from engagement rings to daily wear chains. The top players in this market offer certified products, return policies, digital try-ons, and EMI options.
Keeping track of a few of the best online jewelry stores in India would help women choose their jewelry wisely. Here in this article, we will discuss the 12 best online jewelry stores in India and help you find the best online jewelry store in India.
Best Online Jewelry Stores In India
1. Tanishq
Tanishq, a Tata product, leads India’s online jewelry market with its reliable designs and BIS-hallmarked products. Its collection spans from traditional temple jewelry to lightweight, contemporary sets suited for everyday wear.
The website combines elegance with ease of use. Products are categorized clearly—by occasion, karat, metal, and design. Tanishq’s virtual try-on, personalized styling, and gold exchange programs attract digital buyers across age groups. It also offers easy payment options including gold savings plans.
Customer trust remains central to its brand. With every piece, users receive authenticity certificates. Tanishq also offers video consultations, home trials, and pan-India delivery with insurance. It balances legacy with innovation, which keeps it relevant in an increasingly digital-first world.
2. CaratLane
CaratLane, backed by Titan, is known for smart pricing, lightweight gold jewelry, and modern diamond designs. Its catalog includes nose pins, bracelets, studs, solitaire rings, and personalized charms.
Its app and website focus on intuitive shopping. Customers can filter by style, budget, metal, and delivery time. Augmented reality try-ons and 3D visualization tools enhance product transparency. Home trials in select cities and expert consultations further streamline the buying process.
The brand attracts millennials and professionals who prefer understated yet authentic jewelry. It also caters to gifting buyers with pre-curated collections. All items are BIS-hallmarked, GIA/IGI-certified, and insured during shipping.
3. Bluestone
Bluestone targets customers who value design diversity, flexibility, and tech-led shopping. It features over 8,000 designs across gold, diamond, gemstone, and platinum categories.
Buyers can schedule free home try-ons or book video sessions with design experts. The “Try at Home” service sets it apart—especially in tier-1 cities. Its designs often reflect seasonal trends and offer a balanced mix of Indian and Western aesthetics.
With real-time customization features, Bluestone supports engraving, size adjustments, and stone replacements. Quality is maintained through hallmarking and globally recognized certification standards. EMI support, digital wallets, and fast delivery strengthen its online presence.
4. Melorra
Melorra targets trend-forward buyers looking for lightweight and fashionable gold jewelry. Its designs are aligned with global fashion trends, updated weekly. Each collection reflects a modern aesthetic—often inspired by runway looks and street style.
The platform is mobile-first. It features AR-powered try-ons, curated seasonal picks, and easy navigation. Items are mostly 18K and 22K BIS hallmarked gold, making them perfect for daily wear.
Melorra offers doorstep delivery to 26,000+ pin codes and cash on delivery in most locations. All products include insurance and return guarantees. With strong quality assurance and fashion relevance, Melorra appeals to first-time buyers and fashion-forward shoppers alike.
5. Giva
Giva specializes in sterling silver and lab-certified gemstone jewelry. Known for minimalist and affordable designs, it attracts a younger demographic—particularly college students and early professionals.
Its collection includes silver rings, stackable bangles, oxidized pieces, and engraved name pendants. The site allows shoppers to sort by occasions, types, and personalized options. Giva ensures 925 silver purity across its catalog and includes an authentication certificate with every order.
Its packaging is eco-friendly and gift-ready. With loyalty programs and frequent offers, Giva builds repeat customer value. Its fast delivery and simple return policy make it one of the most user-friendly online jewelry platforms.
6. Voylla
Voylla brings together India’s diverse jewelry heritage under a modern platform. It offers gold-plated, oxidized, and imitation jewelry—often inspired by regional art, folklore, and temple motifs.
Its strong point is affordability. With pieces starting under ₹500, it caters to budget-conscious shoppers without sacrificing visual appeal. The site is well-organized with collections that reflect cultural themes—like Rajputana, Afghani, or Navratri-specific sets.
Voylla also collaborates with artisans and uses digital campaigns to keep its collection dynamic. Though not heavy on fine metals, it delivers creative designs for occasions, festivals, and ethnic dressing. For fashion jewelry online, it remains a top destination.
7. PC Jeweller
PC Jeweller operates across gold, diamond, and bridal segments with a strong brick-and-mortar foundation. Its online store mirrors its physical inventory, making high-value purchases easier to research and reserve.
It offers certified solitaire rings, mangalsutras, necklaces, and bangles in 18K, 22K, and 24K gold variants. Its bridal segment includes customizable sets that cater to regional preferences—from Punjabi chokers to South Indian kasu malas.
Each product includes BIS and IGI/GIA certifications. Secure payment gateways and EMI plans support higher cart values. PC Jeweller also allows customers to schedule pickups, book appointments, and check karat value on delivery, ensuring transparency.
8. Candere by Kalyan Jewellers
Candere is Kalyan Jewellers’ digital-first venture, offering both lightweight and luxury pieces online. It features gold, diamond, and platinum designs and allows personalization across budget ranges.
The website supports custom design requests, gold purity filters, and even jewelry insurance. Candere promotes its DGRP (Double Gold Rate Protection) scheme, letting customers lock gold rates while planning bigger purchases.
Certified by BIS, SGL, and IGI, every piece on Candere’s site comes with secure shipping and transparent invoicing. Frequent discount offers and combo gifting options keep the catalog attractive for festive buyers and newlyweds.
9. Peora
Peora combines Western design sensibilities with traditional Indian motifs. It focuses on fashion jewelry crafted from brass, copper, silver, and imitation stones. Its range includes cocktail rings, designer cuffs, and bridal costume sets.
Peora doesn’t sell fine gold or diamonds but stands out with themed collections—like zodiac jewelry, Boho chic, and office-ready pieces. It markets primarily through online marketplaces like Amazon, Flipkart, and Myntra, but its main site also hosts frequent exclusive drops.
The affordability factor, along with frequent BOGO offers, appeals to teens and experimental buyers. It delivers across India and supports gift packaging, return pickups, and prepaid discounts.
10. Orra
Orra is positioned as a premium diamond jewelry brand with roots in Belgium’s diamond-cutting legacy. It offers collections in platinum, rose gold, and solitaire categories. Orra’s craftsmanship leans heavily on its precision-cut diamond offerings.
The brand focuses on bridal sets, engagement rings, and high-carat solitaire jewelry. It also sells platinum bands and limited-edition pieces co-created with celebrity designers. Orra guarantees IGI/GIA certifications and BIS hallmarks on all its fine jewelry.
Its website provides 360-degree product views and booking facilities for design consultations. Flexible EMI plans, try-at-home options, and doorstep returns reflect a customer-centric approach. Its platinum love bands and bespoke offerings position it among luxury buyers.
11. Zivame (Jewelry Section)
Zivame, originally known for lingerie, now includes curated jewelry collections under fashion accessories. Its focus remains on statement fashion jewelry—earrings, chokers, anklets, and festive sets.
Zivame partners with third-party designers to host limited-run collections. It often runs flash sales and influencer-led drops, appealing to Gen Z and fashion-forward audiences. The site layout promotes fast browsing and impulse buying.
Items ship in protective pouches with no-contact delivery. While it doesn’t sell precious metal jewelry, Zivame performs well in the budget style jewelry segment. It’s a good option for trend-based accessory buying.
12. Joyalukkas
Joyalukkas combines international reach with traditional Indian jewelry values. Its website features an extensive range of bridal sets, antique gold jewelry, and temple-inspired ornaments. Based in Kerala, its designs reflect strong South Indian influence.
The brand offers both heavy bridal sets and everyday collections in 22K and 24K gold. Diamond and uncut jewelry are certified by IGI and BIS. Joyalukkas also includes a gold exchange program, lifetime maintenance, and loyalty points on each online transaction.
Online users can schedule store pickups or opt for home delivery with insurance. Its website includes design previews, bridal planning support, and multilingual browsing for better accessibility. Joyalukkas remains a go-to name for traditional weddings and gold investors alike.
Conclusion:
India’s online jewelry segment continues to expand. From lightweight everyday styles to high-end bridal ornaments, digital platforms now meet every demand.
Whether it’s Tanishq’s trust, CaratLane’s tech, or Giva’s silver catalog – each store on this list offers something unique. Online jewelry shopping in India is no longer just an alternative – it’s become the default for many.
