Since its early and humble beginning, the web hosting industry has now evolved into a mature IT market with a huge number of offerings for its customers. The web hosting plans that exist today are more diversified, with more resources and features becoming abundant. We are already observing a huge dip in the hosting plans and there has been an emergence of more specialized hosting services.
Web hosting still remains to be a competitive market today and has become a must for all those who’re looking to launch either a blog or website or an online e-commerce store. With rapid advancements in the technology domain, the question that always arises amongst the hosting providers is regarding the future of hosting and its expansion.
With the emergence of newer customer segments, the need for web and application hosting services will be on the rise and newer services will be more specialized for addressing the new needs of customers.
Present State of Web Hosting
In today’s time, the hosting solutions are not restricted only to shared and dedicated hosting. New hosting methods such as managed hosting, WordPress hosting, VPS hosting along with Cloud hosting have emerged. The prices of shared hosting services continue to be at the lower end, dedicated hosting continues to rise on the higher-end of the pricing scale.
The emergence of Cloud Computing
The existing and traditional virtualized, dedicated or shared infrastructure has already begun to be overpowered by Cloud computing. Cloud computing depicts a domain whose wide range of services caters to the scalability and flexibility requirements of developers, small business users and also large business enterprises.’
The major benefits that Cloud computing as a hosting service is focused around the idea that quick and on-demand access is enabled to a huge chunk of computing resources like- services, applications, storage, etc. This is characterized by instant provisioning, a minimal amount of interaction with the service provider along with a minimal effort. Another distinguishing characteristic of Cloud services is their elasticity and ability to respond to the variable demands.
It is pay-as-you-go in nature, thereby, allowing the users to purchase services that are based on consumption. For any Cloud computing deployment, it consists of three components- SaaS (it is the application that is delivered over the web and meant to be designed for the end-users), IaaS (the software and hardware component that can hinder the power of other services and PaaS (which is a collection of tools and services designed for a quick and efficient coding and deployment of applications).
Predicting the ‘Future’ by Numbers
A research carried out by an IT research company has stated that the growth parameters of different web hosting services will continue to show a different pattern. The focus of the web hosting industry is going to shift from using traditional hosting infrastructure to a more specialized infrastructure environment like IaaS and SaaS.
An online study states that the hosting industry is expected to grow annually at a rate of 15.5%. The key revenue growth drivers include managed to host segment that is expected to grow at 18.7%, closely followed by shared hosting and dedicated hosting with growth rates of 10.4% and 5.7% per year respectively. Considering the market share, the web and application hosting will be witnessing a decline, but on the progressive side, managed hosting can see a surprising rise of 71.5%.
The slow growth of traditional web hosting resources depicts that there would be a migration of workload on IaaS and SaaS services. As a result, they’ll become more specialized and the infrastructure would now inclusive of managed services serving as the modular component.
This shift and new customer segmentation can be an exciting opportunity for the existing providers for catering the emerging demands and depict the prospective customers about the value that Cloud services can add to their businesses.
Some significant future innovations in the web hosting industry include- green web hosting and decentralized web hosting. In these domains, the blockchain technology could be utilized by storing a small amount of website data on various nodes across the world. This method works well in case of failure a particular node, thus having no hindrance in the online presence of a website.
Also Read: How AI is Helping the Web Hosting Industry
The decentralized web is often referred to as Web 3.0. By having a decentralized Web in place, the development of hosting services doesn’t depend on a single organization. Although, decentralized hosting is relatively a newer concept and undeveloped. Decentralized hosting is significantly a major transformation for the existing computing models.
Blockchain technology is going to boost the ability to use decentralized processes such as data storage, computing, and operations. In this case, the responsibility of hosting is shared amongst various multiple servers, rather being solely dependent on a single server.
Green web hosting is an Internet hosting service involving the use of green technologies to reduce the impact on the environment. Green hosting includes carbon offsetting powering a data center directly by the use of renewable sources of energy, planting trees near the data centers and also engaging in daily activities like energy conservation and the use of energy-saving appliances.
Green hosting often uses green marketing which is focused on green consumers and their concerns towards the environment. Adoption of green hosting in today’s time is a bit slow in the early days, as most of the companies offer green hosting at premium prices. With time, the consumers will be more aware and then most of the hosting companies would be offering green web services at no extra cost.