Ground Rules When Designing an Ecommerce Website

Designing an Ecommerce Website

There has never been a better time to be in eCommerce than now. Internet and technology have defined the modern world with people doing practically everything online.

Ecommerce has transformed the retail business, and from the recent data, more buyers and sellers now prefer doing these transactions online. It allows you to build your brand, get in touch with customers, and make more sales.

A good eCommerce website is critical if you are to make it in this industry. It needs to attract visitors and transform them into customers. Achieving this can be daunting especially when you not conversant with the ground rules of designing an eCommerce site.

To guide through, here are some eCommerce website design tips and rules to help you take your business to the next level.

1. Keep your design coherent with your Products

The website design must clearly define what you are selling. Any visitor who visits your website must understand what you are selling by just looking at it.

No one will ever consider ordering a product they cannot see, hence, ensure that you use high-quality images to communicate with the visitors’ needs.

In addition, portray your products accurately in detail. Give the correct product description for your visitors to have a clear picture of the products.

Also Read: How to Make Your Ecommerce Store Successful?

2. Build Clear Website Navigation

It is important that you hold your visitor’s interest when they visit your website. As such, ensure that your website design is intuitive, convenient and clear to guide your visitors during the buying process.

A good website has an understandable structure whereby important categories of products are presented in the main navigation, and minor categories are out in the drop-down menu.

The drop-down menu should feature clear item divisions. This kind of navigation makes it easy for visitors to comprehend what your shop is about.

3. Prioritize on Making a Brand

Branding in eCommerce is who you are, what you care about, and what sets you apart from your competitors. To make serious sales, you need to make your brand stand out and gain exposure.

To that end, ensure that you put some thought into your branding to help you gain customer trust and boost your sales.

4. Think like a Website Visitor

To have a website that connects with customers, you need to think like a website visitor. Understand what a visitor would look for in an eCommerce website and the experience they would love to have while at it.

Create a website design that represents the interests of your audience. To do this, ensure that your site is well designed and straightforward. A rule of thumb is to put yourself in your visitor’s shoes and see your website through their eyes.

5. Make your Website Look Professional

An eCommerce website essentially represents your shop. Sensitive details such as their credit card information may be part of the buying equation. No one will trust you with this kind of information if your website falls short of professional.

For a professional look, ensure that your website contains no typos or grammatical errors. Also, ensure that there are no broken links and have original photos. This way, your visitors will take you seriously and make purchases from you.

Also Read: E-Commerce Failures & Mistakes: Why Do So Many Start-ups Fail?

6. Provide Lots of Payment Options and Call to Action

To successfully convert your site visitors into potential customers, ensure that you offer many payment options. Your visitors should not feel like they are restricted to particular payment methods, as they might not make any purchase.

Call to Action [CTA] is very necessary for marketing and sales. It directs visitors and encourages them to take the anticipated action, hence improving conversion rates.


Ecommerce websites are all about customer conversion rate. Well-Thought website design is likely to have more traffic and succeed in sales than poorly designed ones.

Successful online stores use relevant images of their products, proper product descriptions, and effective call to action buttons.

Consider going by the above-ground rules to build an online store and ultimately establish you as a trusted brand.

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