If you have a business, you likely have a website. And if you have a website, you likely have content. However, the type of content that you have is crucial to the growth and development of your website.
Assuming your business has a local focus to it, it is likely that your content will also have a local aim and messaging. With that in mind, is it important to have someone local write your content?
When it comes to having any kind of writing carried out for your business, you must find someone who understands your audience. This often means hiring someone at least from the same country as you, if not the same city.
While a good writer can craft quality content that makes it seem like they are from nearby, sometimes having locally written content can be more beneficial.
For example, if you were to be creating content for a website in Denver, Colorado, you would want to hire a Denver SEO content writing business. There are some key reasons why this would matter, including:
An important part of hiring a local writer is that they can be trusted to understand what the local audience needs to know. They can avoid mentioning things that are not really important to the local audience.
At the same time, they understand the local area enough that they can describe it to a potential visitor or traveller in an interesting and engaging way.
Having that local understanding can go a long way to ensuring that content is enjoyable, authentic, and readable. It also avoids content feeling generic or universal when a more localized slant is needed.
Another big reason for hiring a local content writer is that they will use the kind of terminology that is suitable for your local area.
While you do not want to write things in a way that might sound overly ‘slang’ in the way it comes across, a bit of local dialect can help to make the content feel more at home to your audience.
Little things like this can go a long way to making sure that your content is enjoyable and engaging for the audience that you are targeting. It can also make sure that you do not feel like a company that is merely trying to impersonate a local.
The other main reason to hire a local SEO writer, though, is that you can visit them in person. While you can communicate entirely with a writer through the web, it can be much easier to get in touch with people you can visit in person.
This makes things like meetings much easier to arrange and avoids the worry that you might be left with unsuitable content without receiving a response. If you are using a local company with a local office, it makes it easier to hold them accountable.
There are many reasons to think about hiring a local SEO writer instead of using someone from further afield. While only sometimes essential, if you are writing with a localized aim, then going down this route can make more sense than relying on a universal writer from afar.