Mastering Link Placement: Choosing the Optimal Pages for Building Connection

SEO Link Placement

By Sergey Pankov, CEO at Serpzilla

All SEO experts know that link building is the foundation of any effective search engine optimization efforts; it is crucial for enhancing a website’s visibility and authority.

However, it’s important to remember that not all pages warrant equal attention when it comes to resource allocation.

Understanding the hierarchy of page importance is an important foundational step in helping you optimize your strategy for maximum effectiveness. 

By using specified services like Serpzilla and Ahrefs to target and optimize the right pages, you will amplify the impact of your efforts and propel your website towards higher positioning in search engine results.

In this article, we focus specifically on the key types of pages that should be prioritized in link building, helping you to understand where your time should be spent. 

Before delving into page prioritization, let’s explore some key aspects of link placement. Understanding the pivotal role that core pages play in link building is essential.

These foundational pages serve as the bedrock of your website’s architecture, boasting unique and high-quality content essential for engaging your audience.

Core Pages of the Website

Though it may be confusing to look at your website from above and attempt to understand its architecture, core pages can be a good place to start, particularly as it serves as the bedrock of your online presence.

Using services such as Serpzilla can help to unpack analytics for link building. These pages will be identified as having your most unique and high-quality content, which is essential in capturing and retaining the attention of your audience.

Let’s take a closer look at the vital core pages that demand the most attention: 

1. Homepage:

Though seemingly obvious to most, your homepage acts as the main landing page for most website visitors, offering a key glimpse in your company’s brand image, essence, and ethos.

This page encapsulates all of the essential information about your brand, key offering, how you work, your goal, and any testimonials you may include from customers.

As the virtual gateway to your online domain, the homepage should warrant specific, targeted design, as well as content that leaves a lasting impression for visitors. 

2. Product Pages:

These serve as a digital showcase for each of your products or services, providing more detailed insights into their features, benefits, and selling propositions.

These types of pages tend to thrive on informative, authentic, and direct content, guiding customers through their journey with clarity and ease. Therefore, you should aim to elevate the quality of content on these pages to foster trust and conversions. 

3. Blog Pages:

Each blog page within your website represents a domain of information that caters to specific niches, aka, your audience. You should aim to have these pages laden with articles, resources, multimedia content, and proactive social media integrations. 

Think of it like this: blog pages serve as the nerve center of your content marketing efforts. These topics are curated based on keyword research and trending themes, boosting your website with valuable insights and organic engagement. 

4. About Us:

This section offers visitors a window into the basics of your organization: its mission, history, leadership profiles, accolades, and career opportunities. Thus, the About Us page is a key chance to develop a sense of transparency, authenticity, and confidence in your brand identity. 

5. Contact:

You should proactively aim to facilitate seamless communication between your business and your audience.

The contact page provides essential information about your company, ensuring that visitors can easily have their query solved in little time. Think about which platforms you want to most proactively use and link those where possible. 

Elevating the standard of your content across these core pages is a foundational step in the journey towards SEO success. Focus on these in order to fully anchor your website’s success amidst the digital landscape.

By harnessing the power of conversion rate optimization (CRO) and on-page optimization, you enhance your chance of driving engagement and conversions.

6. Pages with High Traffic Potential

Naturally, over time certain pages of your website will naturally attract a higher number of visitors, offering potential for your online presence. These pages will usually offer valuable content, such as articles, particular resources, or any guides that resonate with your target audience.

Proactively utilizing these high-traffic pages can significantly boost your link building efforts, particularly as they offer direct opportunities for promotion and content repurposing. 

Hence, identifying these high traffic pages is essential in optimizing your own link building efforts. Use tools like Ahrefs and Serpzilla to provide valuable insights on how to optimize your site’s top-performing pages, allowing you to prioritize them for improved results.

For example, one effective strategy is to optimize these pages for featured snippets, as these often provide direct answers to specific queries that users are asking on search engines. 

To optimize for featured snippets, you should create keyword clusters using keyword research tools.

By aligning your content with relevant keywords and making sure it addresses common user queries, you increase the chances of your pages being featured highly in search results. This not only drives more organic traffic to your site but also enhances its authority and visibility. 

7. Pages That Deliver Value

When it comes to digital marketing, your website’s product pages act as the ultimate destination for fully showcasing the best of what your brand has to offer. This also offers a unique opportunity to display your best offers and deals.

Given the consumer desire to cut costs, these pages will naturally attract many visitors. What’s more, a dedicated page that spotlights all ongoing site-wide promotions can offer a steady stream of direct traffic.

Hence, it’s safe to say that these pages can easily secure your position against your competitors. 

8. The Power of Reviews: Elevating Trust and Conversion Rates

For all digital markets, the steps behind a customer’s decisions must be understood. In the SEO realm, you can use tools like Ahrefs, Serpzilla, and Google Search Console to gain key insights into consumer behavior and link placement.

Additionally, digital matters more than ever. Hence, the power of online feedback reigns supreme. The prevalence of reviews has transformed into a key building block of consumer decision-making, with positive testimonials showing trust in a brand. 

Consider this also: positive reviews not only boost confidence in your brand but also serve to entice new visitors into making a purchase.

The inherent trust given by positive reviews can fully bridge the gap between unfamiliarity and brand loyalty, compelling potential customers to make a leap towards purchasing. 

How you choose to approach spreading reviews across your websites is up to you. While some websites opt to scatter reviews across individual product pages, others with a more curated selection adopt a centralized approach within specific pages.

By consolidating reviews and client testimonials into a dedicated section or page, these sites provide a comprehensive overview of customer sentiment, facilitating informed decision-making for potential buyers.

However, it’s important to understand that an absence of reviews on your website also doesn’t signal an end to consumer scrutiny.

Checking your website isn’t the end of the user journey, as potential customers often venture beyond your site in search of third-party reviews. Remember that opinions sourced from external platforms may not always align with your brand’s narrative.

In order to mitigate this risk, it’s essential to use your own website to show customer testimonials effectively.

Elevating this strategy ensures that when consumers seek information about your products, they’re directed to your platform, ensuring a seamless transition from inquiry to potential purchase. 

Ultimately, the path to success in the digital marketplace is paved with trust. Do not use manipulative tactics or fake reviews. By harnessing the potential of reviews and recommendations, businesses can forge genuine connections with consumers, fostering loyalty and driving conversion rates to new heights.

9. Unveiling the Significance of Pages with Unique Content

In the vast expanse of webpages, there exist unique opportunities – pages housing content that goes beyond categorization, usually aligning more closely with your brand’s ethos. 

These pages, while unique, hold immense potential for your digital strategy.

Consider incorporating them into your link building efforts, assessing their keyword relevance to further understand placement. Treat them with the same level of priority as other pages, recognizing their ability to engage and resonate with your audience in a unique way. 

In essence, these pages represent an opportunity to showcase the creativity and individuality of your brand in a way that others can’t replicate. Embrace the uniqueness of these pages and leverage their power to reinforce your brand’s digital identity and create meaningful connections with your audience.

Steps for Effective Link Building

Before going on the journey of effective link building, it’s essential to fully recognize that SEO is generally a meticulous and time-intensive endeavor. Thus, achieving success in SEO demands both patience, research, effort, and a willingness to experiment according to success and failures. 

To lay a complete and solid foundation for your link building and SEO strategy, you should focus on how to proceed strategically, adhering to the following steps:

Keyword Research: Identifying the main themes and topics around which your content revolves is necessary for proper keywords. Placement. This forms the roots of your SEO strategy, potentially guiding your content creation efforts. 

Technical SEO: Make sure that your website is optimized for search engines from a technical perspective. This includes facets such as servers, proper canonicalization, HTTPS implementation, and optimization for loading speed. 

On-page Optimization: Focus on fine tuning elements such as titles, meta descriptions, and URLs to boost their relevance and visibility in search rankings and results.

Semantic Core Development: Put your efforts into cultivating a strong semantic core by incorporating keywords and their variations organically within your content. This enhances the context and relevance of your website in the eyes of search engines, potentially impacting rankings. 

It’s essential to complete these foundational activities before delving into link building, particularly for maximizing your successes. Building links without a solid SEO infrastructure in place can severely reduce the effectiveness of your efforts.

While focusing on SEO, consider complementing your strategy with other digital marketing campaigns such as PPC, email marketing, and PR.

However, remember that SEO offers the advantage of long-term and sustainable revenue generation, which should facilitate making It the foundation of your digital marketing efforts.

Initiate Your Link Building Efforts

Automate efforts in order to spend less time on admin tasks, and more time building a diverse backlink portfolio. Uses Serpzilla, to effortlessly acquire a multiple links within minutes. 

However, before doing so, it’s essential to understand that link building operates under a different paradigm than PPC marketing, necessitating a distinct approach to budget allocation measures. Here’s where it differs:

  • While PPC yields immediate results, its effectiveness stops the moment you decide to stop spending. In contrast, link building offers the potential for sustained and exponential returns over the long term.
  • PPC is just like renting traffic, requiring continuous investment to maintain visibility, ongoing forever. On the other hand, link building serves as an investment in your website’s trust and authority, similar to cultivating a consistent cash flow in business for more sustained success. 

By securing high-quality backlinks from reputable websites, you can fully enhance your site’s credibility and boost its standing in search engine rankings.

This carefully calculated approach to link building sets the stage for long-term success through meticulous understanding of foundational elements, providing lasting benefits that transcend the temporary nature of PPC campaigns.


In essence, as you work your way through SEO and link building, meticulous preparation is key. Ensure your website is optimized before delving into off-page strategies.

Identify core pages deserving of promotion, harnessing their specific value to attract and engage visitors. Prioritize pages with high traffic potential, optimizing them where necessary. 

Remember to embrace the power of reviews and recommendations, focusing on trust and authority within your audience. Lastly, don’t embark on link building efforts until you can do so with strategic precision, recognizing its potential for sustained growth and credibility. 

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