Your product pages are the backbone of your website as an eCommerce brand. Without impressive product pages, you’re unlikely to make a high number of sales and generate large profits.
Any great product page should have at least one high-quality image with a transparent background. It should also have a product description that is optimized for readability and SEO. Together, these two components make your product pages look professional and visually impactful.
How to Improve Your Product Pages
There are many additional things that you need to think about when you’re creating product pages for your website, aside from top-quality product photos and concise descriptions. Below, we’ve compiled a list of five great ways to improve your website product pages to boost your sales and profits.
1. Make Sure Your Pages are Easy Navigation
UX design is essential for website optimization. Your product pages need to be simple and easy for your website visitors to navigate. Otherwise, they might click away before putting something into their online baskets.
2. Clearly State Product Availability
The availability of your products should be easy to find to make things easy for your customers. If they can’t easily spot their sizes, they could get frustrated and avoid making an order altogether.
Make sure that your website clearly displays which products and sizes are out of stock. Some brands also indicate when certain sizes are low in stock. This is a great way to create urgency and encourage people to get your products before they’re gone.
3. Add a Clear Call-to-Action
Every one of your product pages should include a call-to-action (CTA) somewhere on the page. You might wish to use a ‘Buy Now’ button or encourage people to ‘continue to checkout’ at the bottom of the product description.
Make sure your CTA stands out on the product page so it’s easy for online shoppers to spot. Make the text bold or brightly colored, or make your Buy Now button large and eye-catching.
4. Include Delivery, Refund, and Return Information on Every Product Page
It’s essential to include information about your delivery process, and your refund and return policies. Making this information difficult to find may deter customers from placing orders.
You can summarise your delivery and return information on your product page and include a link to a more extensive information page.
5. Make Your Product Pages Mobile-Friendly
Having a website that isn’t mobile-friendly is bad for SEO and also reduces your rankings on SERPs. Plus, over half of your website traffic is likely to come from smartphones, so it’s vital that your site looks great and is easy to use on mobile devices.
Your site should be just as functional on a mobile as it is on a desktop. It should be quick to load, easy to navigate, and responsive to keep all of your customers happy.
