Why Use SMS Marketing To Connect With Your Customers?

SMS Marketing

In the current scenario, when mobile phones have started ruling the world, we have come to a point where mobile marketing has become a must to get your business through the competition.

Well, this is because mobile phones have become part and parcel of our lives. The advantages of mobile marketing have made companies turn out more into reaching your prospective customers through messages. This strategy would strengthen your firm’s growth and boost your sales!

Mobile marketing can be done via applications you use, mobile websites, emails, and text messages. Let us check out a few reasons as to why SMS Marketing is promising!

1) High Open Rate

How many promotions emails you read every day? Users tend to skip all those emails without opening them. But text messages have a very high open rate of nearly ninety-eight per cent within the first fifteen minutes.

And the best part about SMS marketing is that you don’t have to care about your messages being lost at the SPAM folder. There is a very less probability of your prospect not noticing the new message, but they would go through the information for sure.

2) Affordable and Cost effective

If you are a firm that has just ventured out to marketing promotions, the chances are that you wouldn’t have much investment to put into the market via other media. Now, this is where text messages prove out to be a cost-effective and affordable alternative.

It wouldn’t cost you a fortune to send text messages to a lot of customers. (Thanks to the bulk messaging available) You can personalize your service offering as well as reach your target audience with minimal cost and time.

3) Mobile as a Medium

Most of the businesses both established and the ones at the start-up stages have started considering mobile as a medium to reach customers. Your business ought to be mobile-friendly, and you need to come out with SMS campaigns to maximize awareness.

Another advantage of SMS marketing is a high return on investment, as you can successfully reach to your targeted customers with ease.

4) Reaching Demographic Profiles

You can segment your customer based on their demographics and send personalized messages to each of these segments. The first message you send would remind them about your existence, the second would convey them about how unique your brand is, and the third exposure would help your brand to reinforce and stay on top for preference.

In short, sending frequent messages would help you be a part of your clients thinking process. But remember, too much of text messaging would create a negative impact on the mind of the customers.

Also Read: Effective ways to get Customer Feedback using SMS Surveys

5) You can use it to Supplement other Marketing Efforts

Yes, SMS marketing doesn’t need to be done as a stand-alone activity. You might be reaching out to your customers through the other media, but using text messages would help you enhance the outcomes. Permission marketing is yet another idea you can use up with your texts.

You can preferably keep a word at the end of your message by mentioning a number and instruct them to send messages to this number to stop receiving continuous updates.

6) Quick delivery of your content

Consider sending mail to your customers. You will have to be concerned about the templates to use the colours and check if there is an overload of information. You won’t experience any lags when it comes to SMS marketing. The moment you are done with the contents of your message you can send them!

No worries at all. You don’t have to maintain a separate team for designing the content and web page, and thereby you can cut out unwanted time and cost cuts.

7) Creates Better Engagement

Marketing via texts gives you this advantage. It is not just one-way communication. The way you interact with your customers, your customers would be able to interact with you and get their concerns clarified.

As per the geographical location, the language and the age of your audience, you can set your requirements and create personalized offerings.

8) Bulk Services

Why is bulk service used? Well, you can reach out to a huge lot of people within a matter of seconds. Before you go on to selecting a bulk SMS service provider, you have to dig deep about the services and success of the bulk messaging provider.

9) Flexibility and Personalization

You can offer personalized messages about sales and offer to your customers as well as create and announce rewards and recognition to customers who stay loyal to the brand.

10) Better Conversion Rates

Text messaging is the best when it comes to lead generation; you would find leads better, and also there are better conversion rates in comparison to other marketing promotion activity. It would help in transforming your relationship with the customer.

There is a better probability of immediate response in SMS marketing in comparison to other promotional techniques. It is very much eco-friendly, there is no involvement of paper and low impact on creating a carbon footprint.

Now that you have 10 reasons to implement SMS marketing for your business. There are more than enough reasons for you to go ahead with it.

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