From loading problems to scrolling issues, there would be endless hitches that one would encounter when browsing a standard website online.
Since the millennial crowd no longer accesses websites from a personal computer, it became crucial that brands invest and use advanced coding and designing concepts to make responsive websites.
A responsive website enables a better end-user browsing experience. This today is important for the brand image of the company. Here are four reasons why marketers need to use the responsive design layout for their brand websites:
1) Enjoyable Browsing Experience
It is essential to understand here that responsive design and layout delivers an enjoyable browsing experience to the user of the site. An improved user experience today is something that brands are always trying to fulfill because this directly impacts sales and conversions.
Hence, if your brand wants its customers, visitors, and potential buyers/clients to have an incredible and awesome experience on your website, you would certainly go in for responsive designing. So, it affects your brand credibility online, in a way! Hiring a web development company for designing a responsive website often boils down to great reviews and user friendly.
2) Cost-Effective Solution
As a brand, your website will be accessed and browsed by people on various devices. This means that you need to spend separately on designing websites for mobile and non-mobile devices.
This, in turn, means higher expenses. Responsive designing helps minimize your expense because it uses a single site to deliver the same message and appeal on different devices. No more maintaining two different websites which also means that in case of any changes required, it can be done at one single point.
3) Google Search Engine Friendly
Besides making your site user-friendly and responsive websites are google crawler friendly too. This is because the Google algorithm gives more preference to sites that are mobile device friendly. Using a responsive layout helps better your SEO strategy.
4) Responsive Designs Can Be Managed Easily
Hiring a website designer every time to make changes to your website may not sound quite sensible and can prove to be a costly affair for small businesses. Responsive designing is easy to manage where the business owner or employees with limited technical knowledge can tweak and make desired changes to the site.