Distributed marketing is a marketing strategy used by companies that have both a central (corporate) and local (distributed) marketing role.
Separate organizations, businesses, departments, or people can perform these spread functions. Marketing is handled at both the national and local levels.
The beauty of distributed marketing is that it allows corporate and local marketing teams to collaborate to generate better marketing results.
Advisors, partners, dealers, and others can use Distributed Marketing to inform, promote, and sell to their customers at scale.
The solution brings together corporate marketing and business partners, allowing brands to deliver more consistent experiences across all touchpoints while lowering the risk of non-compliant messaging, increasing productivity, and allowing users to participate with more of their books of business more efficiently.
It doesn’t necessarily involve Marketing assets but can include varied content like knowledge articles.
What are the benefits of distributed marketing?
1. Increased brand awareness
Distributed marketing ensures that all of your consumers, regardless of location, receive brand messages that are allied with your company goals, and gain brand visibility by making it easier for the customers to recognize your brand’s unique identity, products and services, and customer engagement style.
2. Customer service consistency
Distributed marketing enables corporate and local teams to give a consistent brand experience to customers — regardless of where they are — by enabling them to customize brand material at scale to better engage with diverse customer segments.
For a fast-moving consumer goods brand, distributed marketing, or channel marketing as it is also known, allows national and local teams to share brand assets and express the same value to their target audiences without compromising the brand experience on any level.
3. More effective time management
Allowing local teams to execute marketing campaigns independently allows corporate staff to focus on broad-based brand messages while allowing local teams to engage customers with greater agility, allowing both teams to better manage their time and achieve their goals.
4. Seamless workplace communication
Because distributed marketing necessitates regular engagement between corporate and local teams, employees at all levels connect frequently, which improves cross-functional communication and collaboration.
Who employs the technique of distributed marketing?
Distributed marketing is frequently used by marketing and sales professionals to implement flexible marketing plans and reach a larger audience.
Managers of social media and online communities
Distributed marketing allows social media managers to monitor regional client sentiment and publish tailored content — photographs, videos, and tweets — on platforms like Instagram, Twitter, and Facebook.
Managers of advertising
Online advertisements are critical for better knowing your clients and raising revenue. Ad managers can construct personalized and precise location-based targeting to reach a broader audience with distributed marketing software.