We generally can’t help whether our right or left side of the brain is more dominant. It’s no surprise most people have a hard time perfectly balancing their technical and artistic sides.
If you have just built an incredible app or launched a sophisticated tech start-up and are intimidated at the thought of taking on branding, this article is for you.
This article will highlight 5 free graphic design tools that allow you to quickly and easily create and manage your brand assets.
1) Graphic Springs
Your logo will set the foundation for your overall brand. It is the visual representation of your company and should convey your intended message instantly.
With a tool like the Graphic Springs Logo Maker, you can design your own logo concepts in just a few minutes. Don’t worry you don’t need any prior design experience; you simply select a template you like and customize to suit your taste.
Most tech entrepreneurs rush the logo design process. Take your time and make sure you choose a graphic, color and font(s) that will speak to your target audience.
Once you have your logo in place you can start thinking about other brand assets like business cards, flyers, brochures and more.
Canva is a free graphic design application that allows you to design pretty much anything a business could need in terms of branding. The onboarding process to start a new design is easy and the editor is intuitive.
To get started you simply select a category and then browse their database for suitable templates. Any of the designs can be completely customized with a few clicks.
Once you are happy with your work you can download and publish across your web channels or print instantly.
One aspect that is often overlooked when it comes to branding is the use of imagery. Many entrepreneurs will settle for cheap looking photography or not have any consistency in terms of look and feel across their branding.
Pexels offers a large database of professionally shot imagery that you are free to use for your business.
You can browse their categories for inspiration or use their search function to find the perfect photos for your website header slides, Facebook cover or tradeshow stand.
As someone who is savvy when it comes to technology, you are already familiar with the use of icons. Icons don’t just apply to web and mobile application interfaces.
They also add a professional touch to items such as pitch decks, business cards, sales brochures and more.
Sites like FreeIcons offer beautiful icons sorted by set, category and tags. A mistake many non-designers make is that they start to mix and match icon sets.
Similar to the way you should be consistent with the use of images and fonts your icons are also a representation of your brand.
Choose only one icon set that you like and use it consistently across your web site, social media and any other brand assets.
There are successful brands being built entirely through social media. Last but not least you need a free tool that allows you to effectively design all of your social media posts.
Crello is a design application that allows you quickly design posts for your social media channels whether that’s Instagram, Linkedin or Facebook.
They offer thousands of templates that can be fully customized. Once you incorporate your logo, brand colors and content you can download the design and publish right away.
If you don’t have a creative bone in your body it’s understandable you are intimidated by the thought of creating and managing your own branding.
Of course, you always have the option to hire designers to handle these tasks for you. However, if you are just starting out and operating on a small budget the tools above will help you get started.
They are free to use and don’t require any design experience. There are many alternatives to the resources included above but those are a good starting point.