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Free Design Tools to Help Tech Entrepreneurs Create their own Branding

It’s no surprise most people have a hard time perfectly balancing their technical and artistic sides. If you have just built an incredible app or launched a sophisticated tech start-up and are now focusing more on branding, this article is for you.

This article will highlight 5 free graphic design tools that allow you to quickly and easily create and manage your brand assets.

1. Canva

Once you have your logo in place you can start thinking about other brand assets like business cards, flyers, brochures, and more.

Canva is a free graphic design application that allows you to design pretty much anything a business could need in terms of branding. The onboarding process to start a new design is easy and the editor is intuitive.

Once you are happy with your work you can download and publish across your web channels or print instantly.  

2. Pexels

One aspect that is often overlooked when it comes to branding is the use of images. Many entrepreneurs will settle for cheap-looking images or not have any consistency in terms of look and feel across their branding.

Pexels offers a large database of professionally shot images that are free to use for your business.

You can browse their categories for inspiration or use their search function to find the perfect photos for your website header slides, Facebook cover, or tradeshow stand. 


As someone who is savvy when it comes to technology, you are already familiar with the use of icons. Icons don’t just apply to web and mobile application interfaces.

They also add a professional touch to items such as pitch decks, business cards, sales brochures, and more.

Sites like FreeIcons offer beautiful icons sorted by set, category, and tags. A mistake many non-designers make is that they start to mix and match icon sets.

Similar to the way you should be consistent with the use of images and fonts your icons are also a representation of your brand.

Choose only one icon set that you like and use it consistently across your website, social media, and any other brand assets. 

4. Crello

Last but not least you need a free tool that allows you to effectively design all of your social media posts.

Crello is a design application that allows you quickly design posts for your social media channels whether that’s Instagram, Linkedin, or Facebook. 

They offer thousands of fully customized templates. Once you incorporate your logo, brand colors, and content you can download the design and publish it right away. 

5. Graphic Springs 

Your logo will set the foundation for your overall brand. It is the visual representation of your company and should convey your intended message instantly.

With a tool like the Graphic Springs Logo Maker, you can design your own logo concepts in just a few minutes. Don’t worry you don’t need any prior design experience; you simply select a template you like and customize it to suit your taste.

Most tech entrepreneurs rush the logo design process. Take your time and make sure you choose a graphic, color, and font(s) that will speak to your target audience. 


If you don’t have a creative bone in your body it’s understandable you are intimidated by the thought of creating and managing your own branding.

Of course, many San Francisco Bay area branding agencies can help you handle web designing tasks for you. However, if you are just starting out and operating on a small budget the tools above will help you get started. They are free to use and don’t require any design experience.


Alex April 14, 2020 at 2:50 pm

Great post.

onder September 15, 2022 at 1:26 pm

Another free icon library for your list is iconpacks. net


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