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App’s Visibility In App Stores Via ASO
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How To Improve Your App’s Visibility In App Stores Via ASO

App Store Optimization is essential for better discoverability of your applications on the app store. Every App Store has some stipulated set of rules and regulation criteria for ranking an application for improved visibility. Your job is to ensure that your application does meet all the standards of App Store, or else your listing may be lost in the sea of countless unpopular apps.

You need to make sure that your application is good enough to be presented to your customers before you list it on the store with proper ASO. High-quality apps and games always survive with ever-changing rules of app stores. 

Applications with good quality features are more popular on App Stores, the ones adding value for customers, offering valuable information and entertainment, and giving a guided walkthrough.

So, the first thing is to make an application that can stand out from the competition. For more visibility, an application has to be listed in the right category; your customers would never find you if you list your game app under the makeup category.

Every app store has some general set of rules and algorithms which help them rank the applications. For instance, you’ll find that some app stores provide you with an option to add your keywords separately to each listing/app.

However, if we talk about Google play store, there is no such feature in that. You have to include the keywords in URL, Title, Name, subtitle, and description in a creative way.

Other important factors include ratings and reviews, no of downloads, user engagement, volume, and speed of installs. Some of these factors are not in our direct control. However, we can directly control others from our app store’s dashboard.

The most influential factor among these is the use of the right keywords every time you describe your app, either it’s in the URL, Name, subtitle, or description.

How to Better Describe the Application:

There are some major ranking factors and marketing strategies that could help raise the ranking of your application. All famous application marketers use these methods. Let’s get started with the essentials for better application ranking.

To better describe your application, you need to focus on using and mixing targeted keywords within the description. Writing a compelling description can even help you beat the competition in the store. Writing the description for application is easy but a tricky part.

First, you have to check for your competitors and their descriptions. Save all the apps which are ranking on the top section of the store. Now open each application page one by one and note down their description for finding primary and secondary keywords. 

The step mentioned above can help you generate a complete list of all keywords which are related to your application niche. Now go to Google and search for LSI (Related keywords that users are searching).

Write a compelling description covering all the keywords in a friendly way; do not swamp your description with keywords only. Describe your application in a few words by keeping sentences short. Create a brief illustration of features by using keywords smartly within paragraphs.

When you compose a description for your application, you need to use a friendly and natural language so everyone can read and understand it. Your ranking on app stores hinges on how well-detailed and well-constructed yet concise your description is. Use headings, subheadings, and formatting features to highlight features and crucial points.

Use keywords in the title, subtitle, and URL as well. Do not add “call to action” text in every second sentence to turn off your customers, instead use it wisely in the beginning and ending part of the description. 

Also Read: 10 Easy Hacks For Startups To Increase Mobile App Downloads

Make good use of tools to help optimize better

You can also benefit greatly from third party ASO tools and web marketing services. They can really help you in saving a lot of time, energy and investment. Today is the era of competition and massive production. Thousands of apps are uploaded to app stores every single day.

It’s naturally very difficult if you start doing all the hard work by yourself in finding your true competitors or the best apps in your niche, their ranking factors, their ad copies, keywords, and all the other ASO data. So, a fairly better idea is to go for any tool that can do this for you.

AppSimilar is one such platform; the tool detects your competitors based upon your typed queries and selected categories. The highly potent database contains data of more than two million apps, five hundred thousand publishers, and a user satisfaction score of more than 97%. 

All you need is to create a free account with AppSimilar. This will provide you access to all the data available in the database of the tool. The biggest plus is that data is updated on a regular basis, so there is no question about misinformation.

You can simply search for your desired keywords and filter the results for finding a more refined list of competitors. After you’ve found some successful apps in your desired niche, you can add them to your collection.


This collection can be easily accessed via the menu tab. You can obtain detailed information about the ranking charts, reviews and ratings, demographics, and the keywords of all those competitors in the list of your collections.

The data is organized so well that one can straightforwardly understand the charts to devise an ASO strategy. Moreover, charts from the previous year(s) are also available. All this data can be beneficial for you to rank your mobile app in the app store.

The best feature of the tool is the keywords research. You can put any keyword related to your app in the search box to begin the magic. It’ll show different metrics such as search volume, the difficulty level of ranking, no of competing apps, and opportunity of ranking.

The phenomenal part is that you don’t get all these metrics just for your searched term but also for other keywords that are similar to your query. You can make a list of all the keywords that have more search volume but less competition to use them creatively in your app’s title, subtitle, and description.

We hope that this article has helped you in understanding the value of proper ASO for ranking your application in the app stores. If you’ve any queries, please don’t hesitate to ask in the comments section.

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