The growth and survival of your business depend a lot on you nurturing a healthy relationship with your customers. You provide them with reliable products or services, and your customers buy them while providing feedback on how you can improve your business to better meet their needs.
As you can see, customer feedback is crucial and one of the best ways to get useful feedback is by conducting surveys. Surveys help with market research, defining user demographics, capturing data, gauging customer satisfaction, and much more.
So how should you conduct your survey?
According to the latest data, there are over 5 billion mobile users worldwide, most of whom spend a significant amount of time on their phones. A text survey is a modern way of collecting valuable customer responses to predefined questions through SMS.
Let’s take a look at how SMS surveys can benefit your business.
1. SMS Are More Honest Than Face-to-Face Interactions
Market research conducted primarily through in-person interactions with customers may not always provide a true picture of how the public views your brand. That’s because most people you interview might tell you what they think you’d like to hear.
However, text responses are much more likely, to be honest, and unbiased.
Customers are less likely to feel less pressured with an SMS-based survey. Since there’s no human face or voice attached to it, they will be more honest when answering. And since text questionnaires are time-flexible, customers don’t have to respond instantly and can take time to provide authentic feedback.
2. Faster and Higher Response Rates
We all check our phones for new notifications, SMS, email, etc.- dozens of times every day. So, if you were to receive a survey on SMS, you’re going to see it and most likely open it.
According to past data, SMS has an open rate of 98%. So, SMS surveys are more likely to get your customer’s attention than through any other medium. All your recipients will likely open your text message, and a good number will respond by taking part in the survey.
In addition, SMS surveys will also give you faster feedback, thereby simplifying the research and data analysis process.
3. Text Surveys Help Target a Diverse Customer Demographic
Text messaging cuts across the board. People of all ages, socio-economic backgrounds, and locations use SMS regularly for social and business communication.
As such, you’ll be targeting a wider demographic by making your survey text-based. Plus the more diverse your audience is, the more valuable the insight you’ll collect.
Therefore, if your products or services target a diverse group of people, this kind of survey can definitely help you reach more customers.
Start Using SMS Surveys to Boost Your Business
An SMS survey can provide immeasurable value to your business, regardless of your niche. It’s a low-cost, fast, and reliable way to know what your customers think about your business. Most importantly, it is very easy to set up and will guarantee an increase in customer engagement with your brand.