As part of the global digitalization trend, an increasing number of companies are developing their own mobile applications. Entrepreneurs are realizing the added value that applications bring to the business.
Over the past 5 years, mobile applications have established themselves as an effective marketing tool and online communication with the audience.
According to forecasts of the analytical portal Statista, In 2023, the mobile app market will reach $935 billion. The key driver for the development of the mobile development market should be the global spread of the 5G communication standard.
The powerful chips in smartphones will enable developers to use more sophisticated technologies in applications. But let’s take a look at the key mobile development trends for 2021.
- Artificial Intelligence and Machine Learning
- Mobile App Development for Wearable Devices
- Influence of Augmented and Virtual Reality
- The Demand for Instant Apps is Growing
- Focus on Mobile Application Security
- Beacon Systems
- The Growing Popularity of Applications on Demand
- User-Friendly Application Design
- Enterprise App Development Focus
- Drone Applications are Taking Over the Market
- Cloud-Based Applications are Gaining Popularity
Artificial Intelligence and Machine Learning
Today, mobile app development companies have access to vast amounts of information, applications are becoming smarter with the help of artificial intelligence, but it takes time to spread the technology throughout the world.
Facebook, Google, Salesforce, and other giants are successfully implementing these trends into their products. With its help, it will be possible to automate decision-making processes and get advanced analytical solutions.
Mobile App Development for Wearable Devices
Today, developers create software for wearable gadgets (smartwatches, fitness bracelets, smart glasses) and Internet of Things (IoT) objects as an extension to the parent mobile apps or standalone IoT apps.
The role of IoT and user experience though mobile and wearable devices is playing a major role in user retention these days. Major contributions to the development of applications for wearable devices have been made by such giants as the online taxi ordering service Uber and the restaurant selection service Zomato.
In the future, increased demand is expected for the development of applications for all kinds of motion trackers, industrial equipment sensors, fitness bracelets, and smartwatches.
Influence of Augmented and Virtual Reality
Despite the fact that the passion for “Pokémon Go” in the world has finally subsided, the developers’ interest in technologies of virtual and augmented reality remains.
The most important task that VR mobile app developers are now setting for themselves is the creation of quality content for deep immersion and a better user experience.
Virtual and augmented reality undoubtedly occupies one of the most promising niches in the mobile app development market.
Business owners continue to integrate these technologies into their apps, aiming to win as many customers as possible, increase their engagement and brand awareness.
The Demand for Instant Apps is Growing
Instant mobile apps appeared in 2016. Unlike regular apps, instant apps are much smaller and more user-friendly because they don’t require pre-download and installation. Their very name speaks of instant availability without downloading.
Focus on Mobile Application Security
Security of mobile applications is the highest priority today. Keeping data safe is becoming the most important concern due to the growth of in-app purchases and international business over the mobile Internet.
The number of unauthorized access attempts and hacking of applications is increasing, and the demand for the development of secure technologies, complex authentication algorithms, and data encryption methods is growing.
Note: incidents with data leaks in Uber, Google, Facebook indicate that even the largest players of the Internet market are not insured against security failures today.
In order to comply with the requirements of legislation on the protection and privacy of personal data of users, developers of mobile applications will have to independently find the most effective methods of ensuring cybersecurity.
Beacon systems involve the installation of miniature beacons inside the building that communicate with phones and wearable devices of buyers within a radius of 50 m.
Beacons allow owners of establishments to recognize regular customers, count visitors, and the frequency of visits, notify about promotions and discounts.
Beacon systems are actively used to organize interactive excursions in museums, control attendance at schools and universities, create geolocation games and send targeted offers to visitors to offline stores and restaurants.
In the future, airports will be equipped with beacons, mobile payment, and automated personal beacons will become more widespread. Accordingly, the trend for the market will be to create applications that support beacon technologies.
The Growing Popularity of Applications on Demand
On-demand services like Uber and Zomato are not losing ground. In 2020-2021, further growth in demand for applications based on this model is expected.
In particular, we are talking about on-demand services for food delivery, ordering freight, finding a doctor, calling a hairdresser/makeup artist/massage therapist at home, etc.
And such services will evolve in the coming years: UI /UX on- demand of applications, mobile commerce functionality, predictive analytics tools, business bots.
User-Friendly Application Design
The popularity of a mobile application mainly depends on the usability of the user interface, ease of navigation, and user experience.
The WOW factor is a feature in the application design or in the application itself that will attract customers. Mobile app design should be simple, minimalistic, and comfortable.
If a client takes 10 minutes to sort things out, they’ll uninstall the app before 10 minutes have passed. So make sure your designers are familiar with the latest design trends.
Enterprise App Development Focus
The mobile app development for corporate needs is gaining momentum. Such applications are aimed at helping organizations with their business processes.
With their help, all aspects of the company’s activities are integrated: accounting, finance, work with personnel, etc. It contributes to increased productivity and efficiency of processes within the company.
The creation of such applications is a complex and time-consuming process, and their high quality attracts attention. Consumers are interested in creating such applications because they are looking for secure technical solutions to meet their needs.
Drone Applications are Taking Over the Market
Drones quickly and firmly entered our lives, especially in business trends. Companies are working to develop a drone delivery service and are considering transporting vital organs for hospitals.
Alphabet, the parent company of Google, has also excited people with its Wing Marketplace program for delivering parcels using drones.
Currently, there are only a few drone control applications, and there is a great need for other similar applications for different areas. Such applications should enable, monitor, manage, and analyze the activities of drones.
Cloud-Based Applications are Gaining Popularity
At the moment, there is an increased interest in the development of cloud-based applications. These applications provide access for multiple portable devices to a single account over the Internet.
In other words, cloud applications run on virtual servers and store data in the cloud so that you can open this data on any device with access to your account.
2020 taught us a lot and despite the COVID-19 news and lockdowns all over the world we saw a rise of the mobile apps industry and a higher popularity in wearable devices applications development.
Was it a high demand in native or cross-platform apps, or it was an AI driven application, it was still driving the multi-billion industry forward.
Post-pandemic world in 2021 is promising to bring trends of an alternate reality, where VR and AR will lead the scene to the future human interactions with technology.