In today’s digital world, the market of mobile apps is on the rise because desktop internet usage is falling while mobile internet usage is on the rise. More and more consumers prefer to interact with businesses using their smartphones. Thus, having an enterprise mobile app has become an important part of businesses all over the world.
Enterprise mobile application development faced an amazing evolution in the past few years, giving businesses the opportunity to expand and improve their services better than ever before. An enterprise mobile app allows companies to offer better customer experience, understand their targeted audience better, and, ultimately, to increase their sales and profits. Here are the 7 reasons why every business should utilize a mobile application:
1) Offer better customer experience
There are various ways in which your mobile app can help you provide your customers with a better experience with your business. First of all, most of today’s consumers prefer to use their smartphones to purchase goods online. Not only that it is a lot more convenient but it is also easier to directly open the app and place an order rather than to access the website which, often, is not optimized for mobile browsers.
Apart from allowing your consumers to connect with your business easier, a mobile app also helps them to get customer service faster. Consumers can use your mobile app to find answers to their questions, to provide you with feedback or to report any poor experience they have had with your business.
2) Use it as a marketing tool
Many businesses don’t take advantage of the fact that a mobile app is a great and free marketing tool which can be extremely effective in attracting customers and building loyalty.
A mobile app is a great way to attract your customers and encourage them to engage with your business. By sending pushup notifications with your business’s latest promotions, deals, and products, you encourage your audience to open your mobile app and purchase from your company. Also, even if you don’t invite your customers to purchase something from your business, keeping them updated with the latest information about your company will make them feel valued.
Using your mobile app as a marketing tool is also a great way to take personalization to a whole new level. In today’s busy marketplace, personalization is extremely important in marketing. It makes consumers feel valued by the business and builds loyalty. A mobile app is a great way to collect data about your loyal customers and to send them notifications about your products based on their preferences and previous interactions with your company. For example, you can notify a customer when a product they wanted to buy is back in stock and encourage them to purchase it.
3) Increase sales
One of the top priorities of any business is to increase its profits. Increasing profits means increasing sales and that highly depends on how large your audience is and how you encourage it to connect with your brand. A mobile app can help your business increase its sales by sending consumers pushup notifications that engage them with your brand. You can send your customers the latest deals and best special offers, as well as the newest products you have available, which will make them open your business app and buy your products.
4) Build customer loyalty
Customer loyalty is a very important aspect of business success. Without customers, no business will be able to survive on the market. Thus, it is not only vital to attract customers but also to retain them for a long time. Allowing customers to easily connect with your business, purchase goods and by also offering them a great customer experience, you will build customer loyalty.
Also, since a mobile app helps you personalize your marketing strategy for your targeted audience, you will build customer loyalty and engage your customers to return to your business again and again. For example, based on the customer data you collect with your enterprise mobile app, you can personalize the customer experience completely:
- Based on their location, you can send your customers to the closest store you have in that area
- Based on their previous activity on your mobile app, you can send them notifications about the products or services that interest them
- You can use their personal data such as their names to personalize the notifications you send to them.
5) It helps you collect data
The biggest advantage that a mobile app can bring to your business is the fact that it allows you to collect business and customer data. By having an enterprise mobile app, your business can collect a huge amount of data which can be transformed into relevant information. For example, you can find out the average time spent by your customers on your app and what is the most popular product based on the number of purchases.
Moreover, you can find out how your customers interact with your app and you can improve their experience. For example, you can analyze the most used functions of the app and the least popular. By tracking and analyzing how your targeted audience interacts with your app, you can understand what improvements it needs to provide customers with a better experience.
6) It can be a competitive advantage
As mobile internet usage is on the rise these days, when they connect with a business, today’s tech-savvy consumers check whether the business has a mobile app or not. Mobile apps are more preferred by consumers than websites because they provide a cleaner user interface and a more complex feature set. A great enterprise mobile app is a top competitive advantage that will make your business stay ahead of your competitors who only have an enterprise website.
7) It can help you improve
Last but not least, having an enterprise mobile app can help your business improve its services and products. Mobile apps allow customers to provide you with ratings and reviews about their experiences with your company. Utilizing a mobile app helps you collect all this data and use it to improve what you are offering to the. Customer feedback is the best way to improve your business and increase your sales and profit.
Since smartphones have become the primary device of choice for customers, an enterprise mobile app is an important part of your business. Utilizing a mobile app has various benefits for your company from helping you build an audience, attract and retain customers, to increasing your sales and improving your services and products.