12 Reasons You Should Invest in Digital Marketing

BusinessMarketing

Alma CauseyWritten by:

There is hardly any business these days that’s not making any effort for its strong digital existence. We are halfway through 2019. And there is no doubt over the fact that presence in the virtual world is a dire need for all.

Considering how smartphones and AI are taking over our lives, business entities are looking for ways to modify their models. Some entrepreneurs are shifting entirely to the digital medium. Whereas, others are beefing up their current marketing efforts with digital strategies.

All have only one motive, and that is to reach target customers. Indeed, the digital marketplace has lucrative potentials. But, it is all about how you utilize your resources and what benefits do you offer. The traffic that comes to your platform must convert to sales or leads. Otherwise, your campaign will be going down the drain pretty soon.

Also Read: Digital marketing is taking over traditional marketing – An analysis

Before going any further, keep in mind that digital marketing is not a one-time effort. It needs upgrading, consistency, and collaboration of different mediums. As a survey by Clutch reveals that digital channels used by businesses are social media marketing (81 percent), websites (78 percent), and email marketing (69 percent).

Are you still not sure why you must leap towards digital marketing? Let’s have a look at 12 reasons for doing so:

1) It is cost-effective

Unlike conventional methods, the digital marketing campaign can reach out to customers at quite low costs. Mediums like TV, magazines, and radios will indeed reign their supremacy, but they demand quite large sums. This is particularly tough to handle by small businesses with little resources at hand. 

Meanwhile, elements like SEO, social media, content marketing, and display advertising are the components of digital marketing. Surveys by Hubspot and Gartner endorse the fact that these formats lead to a higher ROI.

Also Read: Five Marketing Strategies to Boost Business Growth

2) It gets higher conversion

Where other mediums require the customers to get up, place a call, or visit the stores – digital media is quite different. Your customers are only a few clicks from the purchase. That is why business owners work on the lines of conversion optimization. They use techniques like SEO to enhance their digital profile. 

3) Expands your reach

Google’s Asia-Pacific Head of SME Kevin O’Kane aptly describes the Internet as rocket fuel for growth for small and medium enterprises. 

Regardless of the financial limitations, you can reach out far and wide across the globe through digital media. 

4) It generates more revenue

Higher conversion rates will inevitably amplify the revenue. Google, along with IPSOS Hong Kong, found in a study that there is a 2.8 percent higher chance of growth for companies that use digital marketing strategies as compared to those who do not.

This, in turn, gives companies more funds to expand their workforce and technical skills.

5) Allows for better customer support

Customers will always pick a company that is there for them at all times. Even after the purchase, customers may have some queries or issues. It is the responsibility of the business to address those needs.  And digital marketing offers multiple ways to establish a personal rapport with the customers. These include live chats, emails, and social media. 

Also Read: 9 Ways to Build Customer Loyalty for your small business

6) It spots the weak areas

The best part about digital marketing is its dynamism and flexibility. When you provide a chance for your customers to interact with you, you get to know their opinions and suggestions. Apart from addressing their particular grievances, you get to highlight the weak elements in your product or service.

This gives you a chance to weed them out and upgrade according to public needs. You can also seek assistance from online marketing companies to gain better insight.

7) It connects you with mobile customers

There is an 80 percent chance that right now, you are reading our blog on a smartphone. You can now do plenty of things on your phones, and this makes it essential for a business to switch its interface. Optimization to mobile is a digital marketing strategy that attracts more customers. The layout and functionality of your platform will convince the customers to make a purchase.

A report by eMarketer confirms that purchase decisions heavily rely on mobile optimization of business.

8) Tracking results is easy

Web analytics can show you the money you make from each virtual strategy. This helps to measure the effectiveness of your campaign. 

Plus you also get to know how the customers are using your website. Their response to each tactic and product will enable you to rectify and upgrade accordingly.

Also Read: Why Surveys Are Important For Your Business?

9) Better ROI for Marketing Investments

There are different packages of digital marketing at varying cost levels. You can pick the one that fits your budget. Even a small investment like social media adverts hold the potential to deliver results in terms of customer engagement.

You can calculate the ROI by measuring the conversion rates. This is difficult to figure out for traditional channels as they cover a vast audience, not a specific margin of people.

10) It increases the trust for your brand

One perk of using digital tactics is that conversions are easy to secure after a certain time. When you are present on different platforms, more people have a chance to connect with you. They rate your service as per their experience, and these reviews are a source of future conversions.

Lately, it is common for people to ping social media pages of the brands in case of queries. Satisfying them compel them to leave positive remarks on your pages. This builds up a strong online reputation of a business.

 11) It helps you get ahead of your competitors

Escalating power of digital marketing makes it difficult for small players to compete with major entities. Of course, you cannot beat the tycoons instantly, but you can use tools like Google Alerts to monitor your competitors. You can track their products and strategies. Then, you can devise better tactics for your brand and change your strategies accordingly.

 12) It helps you to customize

Digital tools enable you to have a properly maintained customer database. Then whenever someone visits your forum, you can provide them customized offers. If these people buy from you more than once, your chances of having a loyal customer increase. You can refine their profile and direct promotions effectively. 

Parting Thoughts

Investing in digital marketing is the demand of the day. If you’ve been considering to invest in digital marketing, now is the time to take your initiative.

Still not convinced? Please feel free to ask us everything and anything about digital marketing.

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