Marketing is changing big time in the past few years. The focus is rapidly shifting from traditional methods to digital.
Given the way things are moving, it looks certain that digital marketing will replace traditional marketing completely. Its importance is on the rise with each passing day and there are multiple reasons for it. In this article, we will discuss the reasons for the importance of digital marketing strategy for today’s businesses.
1. Easy to Measure
The biggest advantage of this modern age marketing strategy is that it is easy to measure. There are tools that digital marketing services use to measure things at every step right from the extent of impressions to clicks and finally conversions.
The new-age businesses that hire these digital marketing services can actually keep a tab on what their exact return on investment is.
A competent digital marketing agency can figure out which marketing platform is giving the best results, which requires tweaking and which needs to be shunned.
This flexibility and analysis are not possible with the conventional marketing strategies where all you can do is keep throwing the darts in dark hoping they will work.
It’s not that you cannot measure things in traditional ways, but the calculations are not precise but relative and approximate.
2. Very Cost-Effective
Unlike conventional advertising, digital marketing is very cost-effective and hence pocket-friendly for new-age companies. The digital marketing agency often goes with the pay-as-you-go model.
The agency that you have hired might include pay-per-impression, clicks or conversion, whatever suits best as per their strategy. Thus, the companies need not keep a lump sum aside, but the marketing model is based on ‘pay for what you use’.
While keeping the cost less, the reach is immense. You can reach millions of customers and prospects on a daily basis and you can optimize it to reach your targeted audience.
The reach of conventional mediums like TV and print medium is also immense, but then they are exorbitantly expensive, unpredictable and you can’t target your audience here.
3. Understand and Interact with Customers
Digital marketing uses digital platforms to understand and interact with customers. It makes it possible to have direct interaction with the customers based on which they can then decide upon their future course of marketing.
The digital marketing strategies are devised in such a manner that they engage the customers and motivate them to give their feedback.
This feedback is then utilized by the digital marketing services to understand what the customers expect, what they like or dislike and help them to improvise their strategies.
4. Provides Enough Room for Creativity
With digital marketing you can use the latest tools, techniques, and technologies that provide immense room for getting creative.
With lots of these and ad formats getting introduced on a daily basis, the possibility of telling your story in an innovative and creative way is immense.
You can use videos, text, animation and what not to convey your message in an effective and engaging manner.
5. Automatic Optimisation
Every business has its target audience and they just want to focus on them. They also don’t want to waste their resources on wrong demographics or wrong platforms. Small businesses don’t even have enough resources most of the time to spend on advertising, data collection, and analysis.
These are some of the reasons why digital marketing is so important for new-age companies. It is faster, versatile and streamlined and the communication is spot on from either side.
What makes digital marketing further unique is its offering of equal opportunity to participate in both the marketers and the consumers.
It is the digital age and those who don’t adapt to it will find it difficult to survive. The modern population who has grown up with mobiles in hand will never be comfortable with traditional marketing modes.
Thus, for the new-age companies, it is digital marketing all the way. For those who have so far been content with conventional marketing modes, the sooner they move and adapt to digital mode, the better it will be for them.