Email outreach can be tricky. On the one hand, it’s an essential marketing strategy that shouldn’t be swept under the rug. Most experts tout this strategy as the best thing to have ever happened in the marketing industry since the invention of keyword research tools.
On the other hand, it can be a complex, frustrating process for any marketer or brand. You could send out dozens of outreach emails and only end up with one measly backlink or worse – none.
This brings us to the big question: is it even worth it?
Of course, it is. If you’re trying to get backlinks to your website and improve your brand visibility, a great outreach campaign is your best bet. Sure, you might struggle with low email response rates at first, but it’s certainly worth it in the end.
This guide will discuss why writing good outreach emails is an essential skill for getting backlinks. But first, let’s start with the basics.
What Is Email Outreach?
The questions like what’s email outreach and is there another word for outreach emerge frequently. Simply put, email outreach is a marketing tactic that involves two basic steps.
First, find relevant prospects that can promote your content or brand. Next, reach out to them and persuade them to link to your website or content.
On the surface, this sounds like a pretty simple task that any essay writing service can handle. However, there’s more to it than meets the eye. If you’re just blindly sending out emails to random prospects, there’s a huge chance that your outreach sequences will be a colossal fail.
Let’s take a quick look at the unsuccessful email below:
I randomly stumbled upon your website for kitchen renovations, and I found it very insightful and engaging.
I have a few articles on video marketing and website builders, and I think your users will find them insightful. I’d really appreciate it if you could link to one of my articles.
The most obvious flaw about this email is that it’s not relevant to the recipient. Asking a kitchen renovator to backlink to an article about video marketing doesn’t make any sense and will only land you a trip to the spam folder.
So, if you’re looking to get backlinks, you’ll need to write better outreach emails than the one outlined above.
Why Good Outreach Emails are Essential for Getting Backlinks
Even though outreach emails are effective, it’s practically impossible to get backlinks if you don’t have a clear strategy for spreading your message across. To help you hit the ground running, consider the reasons why good emails are essential for the average marketer who’s seeking backlinks:
1. Emails land your content to the right people who can amplify it
For many brands and businesses, it’s pretty easy to create content. However, getting it across to the target audience is a grueling task. With a well-written outreach email though, you can get your content across to influencers and top brands that can amplify it until it reaches your target audience.
2. Such content highlights your brand’s value to the recipient
Outreach emails aren’t just about asking the recipient to link to your website. It’s also an opportunity for you to showcase and highlight your brand’s value. Explain what the recipient will gain by linking to your website or content. This way, they’ll be easily convinced and more willing to provide the backlink you need.
3. Outreach emails improve your SEO efforts
Trying to rank high on SERPs can be difficult even for the most experienced marketers. However, once a reputable website links to your content, Google sees that other website owners trust you and allows you to rank higher. You will be able to see improvements with popular tools like SEO Booster or Ahrefs website checker.
Thus, by writing great outreach emails, you can convince reputable websites and influencers to link to your content and ultimately rank higher on SERPs.
Tips for Writing Great Outreach Emails
Looking to gain dozens of backlinks from your outreach campaign? While this seems like a tall order, it’s certainly achievable with the right email template. Here are some actionable tips for writing great outreach emails:
1. Have something worth sharing
If you’re trying to earn more backlinks through outreach emails, you’ll have to start by creating content that’s worth sharing and linking to. This doesn’t necessarily mean blog posts or articles. It could be videos, tools, or any form of interactive content.
Thus, you’ll need to put a lot of effort into your content creation strategies before you hop right into outreach emails.
2. Identify relevant prospects
You shouldn’t be sending emails to just about any brand that seems to have a large audience. Instead, it’s advisable to focus on brands within or related to your niche. But how exactly do you identify and find relevant prospects?
For starters, you could use the manual approach. This involves using Google to search for blog posts that overlap with your content and brand somehow.
For instance, let’s assume you’ve written an in-depth recipe for traditional Puerto Rican dishes. You might want to search for tourist guide sites that cover places like Puerto Rico and other destinations. This way, they can logically link to your content (if they decide to). Just remember not to reach out to your competitors.
Another way to identify relevant prospects is by using automated tools like SEMrush and Ahrefs. With these tools, you can find pages containing keywords that are relevant to your content. This will help you fish out the relevant ones and then reach out to them.
3. Provide valuable incentives
Here’s the big question: what should your outreach messages try to do? Should they simply convince your prospects by highlighting your brand’s great values? Even with great content, it can be hard to convince prospects to link to your page.
Thus, you’ll need to ensure that your outreach email contains a juicy, irresistible incentive. What’s in it for them? What do they gain from linking to your content?
A great (and common) incentive is that including a link to your site will improve its content and increase its ranking on the SERP. You might also want to illustrate why your content is better than what they already link to.
Another great incentive could be offering a backlink in exchange: tit for tat. The more incentives you offer, the higher your chances of getting a positive response from your prospects.
Quality content doesn’t necessarily translate to high website traffic. To increase your reach and traffic, you’ll need to invest in link building via outreach email campaigns.
However, your outreach emails need to be stellar if you’re hoping to get the most out of them. We hope you found these tips insightful. Good luck!