The entire world is making a move from physical to virtual, and it is doing that at a lightning-fast speed. The rate at which science and technology are advancing today is breathtaking.
Today, we have access to the things that we could not even dream about only the last couple of decades ago.
Especially since the invention of the World Wide Web, anything you could ever want or need can be made available to you with only a few clicks of the mouse or taps on your smartphone or iPad screen.
If you do not go digital, you will go extinct
So, there is no denying that the world is going digital, and it is not stopping for anyone.
In this environment, it only makes sense for the corporate world to jump on the bandwagon as well.
Any business that is hoping to survive in this era must have a substantial online presence. Any corporation refusing to go digital today might as well shut down their store and throw away the key themselves. Even on the marketing side, the digital is taking over the traditional.
The era of entrepreneurship is here
Whether on one side, this advancement in computer technology and artificial intelligence has signed a death warrant for organizations that do not want to go online; on the other hand, it has also provided the perfect opportunity and the environment for the eCommerce sector to grow.
As a result, new online businesses keep popping up every passing day, and people are resigning from their jobs in droves to start their separate endeavours. However, running your own online business does not come without its challenges.
But running your own business is not as easy as you may think
Even though new startups are being introduced in the market day by day. It is only a tiny fraction of these new businesses that have a real shot at long term success.
About 90% of new startups today die out before they have even seen the sun of their 120th morning!
One big reason for the failure of this huge percentage of new ventures is an oversaturation of the existing market.
When it becomes as easy as ABC to set up your own business, every Tom, Dick, and Harry in the neighbourhood decides to give it a go. This leads to hundreds of thousands of companies offering the same products and services.
Often, the quality of these commodities is also not very different between different brands, and as a result, this creates intense competition between all of them.
So, how do you conquer this overwhelming competition? What can you do to stand out of the crowd and make your presence known? Well, advertise yourself, of course!
The importance of digital marketing
As we have discussed earlier, the world has primarily been digitalized in recent years. Marketing yourself in traditional ways does not cut it anymore.
Printing out brochures and fliers, and printing advertisements will not work anymore. Today, you need something more. You need to market yourself digitally.
Staying in 10% of the new online startups that are successful is the significance of marketing yourself digitally.
This is the reason why there are so many companies providing you with professional services. Such agencies keep you from making deadly digital marketing mistakes that could doom your entire venture.
Is digital marketing a new thing?
But even digital marketing is something we all have been seeing since forever. The commercials on television and radio have been there before we were born as well. So, what exactly is so new about this concept?
Admittedly, digital marketing is not a new way to promote one’s business. However, the techniques involved in digital marketing strategies have vastly changed over the years. The digital marketing landscape is witnessing an enthralling shift, and what exactly this means is what we will discuss in the next few paragraphs.
Digital marketing – The old and the new
With the continued and massive advancement in computer technology and software, we have seen new and increasingly effective ways of digital marketing coming up. These include SEO, PPC, live chats, adaption to voice searches, social media marketing, content marketing, and much more.
The final word
Have you made the shift to modern digital marketing practices yet?
How many of the above tactics are you using to advertise yourself? What is your favourite method of promoting your small business, and why?
Comment down below and give us all the deets.