According to the analytics firm Statista, nearly 86% of the world’s population, equivalent to over 6.9 billion people, owns a smartphone.
The majority of these individuals prefer accessing the Internet through mobile devices which makes designing a digital product optimised for smartphones and tablets a necessity for businesses that want to expand and attract new customers.
Read this article to discover key points for mobile-friendly digital product design, which highlights suggestions from industry experts such as the Widelab design agency.
Content optimisation for mobile devices
Mobile devices typically lack the hardware power found in laptops and desktop computers. To ensure the uninterrupted performance of a website or app, which is critical for conversion, it is advisable to focus on essential content and features.
Additionally, incorporating support for offline functionality, which may be necessary for certain types of digital products, is recommended. Prioritising speed and performance over excessive content and functionality is crucial.
Simple visual design and coherent content presentation are also essential for the comprehensiveness of a website or app, especially because users access them through much smaller devices compared to computers.
Enhanced user interactions with mobile content can be achieved through clear visual hierarchy and breaking up large blocks of text.
Furthermore, content optimisation should align with accessibility principles to make a digital product convenient for users with diverse physical abilities.
Touch-friendly and thumb-friendly design
During the mobile digital product design phase, it is crucial to carefully consider the optimal placement of elements on the screen of a mobile device. This ensures ease of interaction for users, given that they primarily use their thumbs to touch the screen.
These interactions significantly differ from the experience of working on a computer. Interactive elements, such as links and buttons, should be designed to accommodate typical touch gestures.
Responsiveness and cross-device consistency
The adaptability of a mobile digital product to various screen sizes, resolutions, and orientations, referred to as responsiveness, is a fundamental requirement for a successful website or app.
The product should not only provide a consistent and high-quality user experience across different devices but also avoid being tailored to a specific model only.
Moreover, it is essential to ensure that the design of the mobile digital product is cohesive with its desktop version.
Creating a mobile-friendly product with a digital agency
Whether it is a responsive website or a mobile application, it not only provides users with convenience but also leads to higher conversion rates.
Even if a company does not specifically target mobile users, the responsive design discussed earlier, coupled with mobile-friendly URLs, can significantly improve online visibility and help attract new customers.
An experienced digital design agency like Widelab will assist you in optimising your digital presence, ensuring a seamless and engaging user experience across various platforms.