Some of the stories in this article may seem like they don’t translate very well into your business or industry, but that is only if you take the stories at face value.
The underlying mechanics that bred success in these cases can be applied to a wide number of campaign strategies. Consider what powered the social media strategies and try to work those mechanics into your own social media strategies.
1. Don’t Hug Me I’m Scared (DHMIS)
The DHMIS TV show had a very odd beginning on social media. They started by making their first episode, but it was built and structured like a real TV show. It was pretty-much ignored by its target audience.
The creators got a massive loan and made a second one with even better production values, but it too was ignored. Six months later, it finally gains steam on YouTube after a surge in popularity, people started asking for episode three.
The team takes to Kickstarter and other fundraising platforms and asks new fans to fund the next one. This actually works over and over again until six episodes are created. Four years later and tens of thousands of fans asking for more, Channel 4 in the UK picks up the show and they produce six full-length excellent episodes.
2. Smiling Friends
The Smiling Friends story is almost identical to the DHMIS story except that it happened in Australia and over a shorter time period, and it was picked up by Adult Swim rather than Channel 4.
How does their story translate into a social media strategy for other business types? It is simple, rather than churning out lots of content, focus on a smaller group of content and promote the hell out of it until people are actually asking for more.
Then, you hit them with your marketing campaigns, your product roll outs, your service discounts and so forth.
There is a myth that old social media content is dead, but we are seeing time and time again that old social media content can have its user views re-ignited if you use a solid promotional strategy.
Though, this does mean that your content needs to be of a high quality to start with. Trying to over-promote poor quality content is like trying to sell cold coffee in a rainstorm.
3. The Fame Swap Method
There are kids and adults alike who are making a massive impact on social media, and they are doing it for all sorts of nutty reasons. From men making their toy dinosaurs speak, to women chasing their cats with a sock over their hand.
These people are able to go to Fame Swap and sell their social media profiles for a hefty profit. Companies and marketing agencies are able to buy them, but the point is that they can buy many of them. Imagine having a bought and paid-for audience on social media. How you choose to use the audience is up to you.
4. The Andrew Tate Method
This is pretty simple. You offer an affiliate code for your service. In his case it was an online learning course. You give the affiliate code to people who join your course, and they give out the code to other people and earn an affiliate fee for getting other people to join.
The clever part is that you give the affiliates all the marketing content they would ever need. You have them post your content over and over again on places like TikTok, and your affiliates earn fees for doing almost nothing.
Initially, the hard part is creating lots of content for your affiliates to share, but that is only a short term problem. Just make sure that none of your affiliates try to copyright strike each other and you will be fine.