Are you struggling to grow your Twitter following? You probably know by now that followers don’t magically appear. You need a combination of a few key steps to get and keep followers for the long term.
No doubt, having more Twitter followers will help you distribute content more quickly, increase brand awareness and drive traffic to your website that will ultimately convert into increased sales and lead generation. In this article, we will discuss the 10-step strategy for getting more followers on Twitter. Let’s get started.
1) Optimized Twitter Profile:
If you’re using a Twitter account for personal use, then uploading a goofy headshot might attract some attention. You should also add a relevant cover shot to your Twitter page making it more visually appealing.
Once you have added images to your profile, you should complete your bio. Try writing something catchy that perfectly describes what your business or yourself is all about.
If you’re running a business, then it’s paramount that you upload a profile image such as your logo so that people can identify your brand. Don’t forget to incorporate relevant keywords in your username and bio as Twitter pages rank well on Google.
Retweeting is another fantastic way of building a relationship with other Twitter users. It acknowledges that you saw and read what someone posts. There are a few things you should consider when retweeting.
- Make sure to add some value by commenting on your retweets. Perhaps just a simple “Thank you” may suffice.
- Engage with the users by asking them questions in retweets.
- Retweet 3-6 times a day from different influencers.
- Add hashtags that build the interest of your target audience.
As many have said before, content is king, and if you focus on sharing compelling visual content with your audience, you are sure to lure in new followers. Are you lost for content ideas? Try some of these
- Try sharing some inspirational quotes that your followers can relate to.
- If you’re a business, try sharing a coupon code that will get your audience a discount on their next purchase.
- Funny content is a big hit with people. Share a funny joke or image.
The possibilities are endless. You are sure to increase your following if you can be creative and think outside the box.
4) Schedule Your Tweets:
If you’re running a business, schedule your Tweets with good visuals a week or two before. Doing this will save you time and allow you to post tweets at the optimal time for your audience.
There are many sources on the Internet that help you pick the best time to tweet and engage with your audience. For those who are looking for convenient ways to share your thoughts, and get your brand’s message out there at the right time, there are multiple social media management tools that can help.
Twitter has its own tool called Tweetdeck, designed to help you share your tweets a little bit easier. It gives you control over a variety of timelines, and you can set it up the way you want to, as well as schedule all your tweets.
A paid alternative to Tweetdeck is Hypefury. A tool that will help you get your content where the engagement is. That could be just pure brand awareness and account growth or it can be part of the larger picture as in sales, signups, and leads. You can give a try at scheduling tweets through Hypefury by setting up a free trial and exploring what you can expect from the paid plan.
5) Cross-Promote Twitter Account:
Promoting your Twitter account on other social platforms is great for getting new followers. Especially if you have followers on other social media platforms such as Facebook and Instagram.
People are loyal and will see you on Twitter and will give you a follow. You should also make sure to add your Twitter account handle on your website to drive awareness to your web visitors. The more places you share it, the more likely new people will come across your page.
Post tweets with regular consistency. The worst thing you can do is let your Twitter page go stale with old content. If people come across your page and see you haven’t been active in a while, then they surely won’t give you a follow.
Being consistent with your tweets will get you more re-tweets and engagement thus increasing your changes or growing your following.
Twitter allows you to include hashtags in your posts. Hashtags work as a sort of category for your content. When someone searches for the “cake” hashtag anything with that hashtag will be displayed.
This sounds awesome, and you might be tempted to stuff as many hashtags as you can into your tweets but don’t; it will come across as looking illegitimate and spammy. Try keeping your hashtags to 2 or 3 that are relevant to what you’re tweeting about.
Like Facebook and Instagram, people love to engage with videos by sharing, watching and talking about on Twitter. It works like a magnet, and if you can create a video that goes viral, you are sure to get loads of new followers.
Twitter allows you to publish videos up to 2 minutes and 20 seconds long. People’s attention span is short so keep your videos short and detailed work best for engaging with users. If someone would like to download your Twitter video, they can use a Twitter video downloader to do that.
9) Don’t Be Too Promotional:
It’s okay if the sole purpose of your Twitter account is to acquire new customers. What’s not okay if you bluntly act as a salesperson in every tweet.
This will be a sure-fire way to annoy your current followers and discourage new potential followers from following you. Value addition in the form of offering discounts or asking questions (like “how does this product look?”) can encourage people to connect with your brand or account.
Connect with people by responding to each and any comment on your Tweets. This will show people that you care and will encourage more engagement.
Try answering with a question so that the person will be inclined to write back. Participate in popular trends and hashtags with thoughtful comments as Twitter users love to read and engage in hashtags on a daily basis. Similarly, join niche’s relevant discussions, if you’re running a local business.
Doing any number of the things listed above will drive more exposure for your Twitter page. Remember that it takes lots of time to see results.
If you stick to it and post quality content consistently then you will see growth. If you have some other useful tips, please let us know by commenting below.