Between September 29 and October 4, Both Amazon and Flipkart hosted their festive sales amidst much fanfare.
Amazon termed it as the Great Indian Festival while Flipkart has been using Big Billion Days for quite a while now.
Both the e-commerce giants offered massive discounts on various products. They also had curated bank offers from various banks that helped the shoppers avail heavy discounts.
Apart from these offers, there have been various websites that offer extra discounts through various coupons and discount deals. Zoutons, GrabOn, CouponDunia, CouponRaja, Zingoy are a few that offer Amazon coupons and discount deals from Flipkart.
Both the e-commerce giants have been trying to gain more foothold than the other one for a long time. Since Flipkart has been acquired by Walmart now. The ongoing debate for Amazon pumping in more capital has become irrelevant and obsolete.
They have been bringing in changes for various domains such as digital payments, groceries, and logistics.
There has also been an aggressive expansion of fulfilment centres by both Amazon and Flipkart. It shows with their increased capacity to fulfil more orders faster.
Amazon Great Indian Festival
During the sale period of September 29 and October 4, Amazon offered price cuts on most of the products, special offers for various bank users and additional Amazon Pay cashback along with exclusive offers for Prime members.
According to the data shared by Amazon, there has been a substantial increase in traffic from last year. Compared to the last year, they saw an increase of 2.5X in traffic and 3.6X in unit sales.
Their efficiency also increased and around 50 per cent of the Prime members placed their order in the first 2 days of the Amazon sale.
They got all of these orders delivered within 48 hours and more than 600 flights helped them deliver the same. One of the major categories that Amazon gained the most from was Fashion as the sales for this category grew nearly by 5X.
In the past two years, Amazon has put a lot of focus on the payments domain for the past two years and it shows from the fact that 1 out of 3 eligible product was purchased with the help of different programs such as the Amazon Exchange Program, EMIs, and cashback offers from the banks.
Flipkart Big Billion Days
Flipkart has been running its special festive sale under the name of Big Billion Days. The first edition of the Big Billion Days was launched in 2015.
This year’s edition was launched on September 29 and it continued till October 4. They had various discount offers and some additional bank discounts with Axis Bank and ICICI Bank.
They have a few credit options such as Buy Now Pay Later and No Cost EMI. Flipkart saw a rise in the number of customers that shopped during the Big Billion Days.
Their number grew around 50 per cent from the last year. Around 70 per cent of the transactions were done using the various credit options that were provided by them. The exchange offer also saw a rise of 2.5X from the previous year.
The major category that saw the boost during these sales was the Electronics category. It can be corroborated from the fact that 1 out of 2 TVs, 1 of 3 washing machines, 1 in 5 refrigerators and 1 in 5 ACs bought in India during the sales day were all from Flipkart.
Amazon vs Flipkart
Both the e-commerce portals managed to garner huge interests from all over India. The major market for both of them being the Tier-II and Tier-III cities.
The introduction of various credit options such as No Cost EMIs and Buy Now Pay Later helped in increasing revenue for both the websites.
The websites have been trying to reach out to all the pin codes in the country through various delivery options.
Their bid to reach out to everyone was successful since they received orders from 99 per cent of serviceable postal codes.
If we compare these sales to the past year, there has been a rise in the total sales revenue. The three major categories that were popular during the sale period on both the portals were smartphones, TVs and fashion.
Apart from these two sales, upcoming Diwali would also give the consumers a chance to experience sales from these e-commerce portals.
You can earn additional discounts with the help of couponing websites such as Zoutons and make sure that you get the best out of these festival sales.