We are spending more time than ever before on our mobile devices, and the amount of time people spend using smartphones and tablets is only on the rise.
The number of things that we can do with mobiles and tablets is growing as device sophistication increases. Many people prefer using an app versus a desktop website. With research showing that adults around the world are using apps for at least two hours every day.
Businesses that are considering developing a mobile app for their customers are up against some serious competition and standing out from the crowd is no easy task.
While there are several factors that are needed to make an app successful. A solid understanding of what users want and expect from the applications that they use is very important.
1. Make Your App Unique
In order to design a mobile app that users are going to want to download and frequently access. It’s important to offer an experience that can’t be accessed elsewhere.
Often, businesses make the mistake of thinking that they need to develop an app just to keep up with the competition.
But if you’re only developing an app for the sake of it, chances are you will end up simply creating an app that provides users with something that they can already get on a mobile browser, which will not encourage them to download it.
After all, why should a user take the time to download an app that will take up space on their device when they can do the exact same thing in their browser?
2. Effortless Checkout
If you are developing an app that allows users to purchase products online, bear in mind that there’s nothing more arduous than the checkout process for online shoppers.
Checkout processes that are time-consuming, difficult to get through or require users to provide far too many unnecessary details are some of the main reasons for shopping cart abandonment both on mobile websites and eCommerce apps.
Although it might be impossible to completely eliminate the need to input information when checking out. Since this process is where the most information is required, you should focus on making sure that you can minimise fields as much as possible by asking users to only enter the information that they absolutely must in order to buy the product.
And, be sure to add a feature where customers can save their checkout information after their first purchase, allowing them to buy with fewer clicks and work next time.
When getting rid of a mobile app from a device, it’s usually because it’s going unused. And one of the biggest reasons why users choose not to use an app is because it is difficult to use.
Overall simple usability and intuitive navigation are some key functions that your customers expect from an in-app experience.
Minimising the number of actions and clicks needed to use the app is very important when it comes to providing a good UX on mobile; without a mouse and keyboard, it’s far more time-consuming to input information and select objects compared to a desktop.
So keep this in mind when developing the content and architecture of your app. Work with an app development company that has extensive experience in building an app.
4. Personalised Experience
It’s never been more important for brands to make their customer experience more personal. So, it probably doesn’t surprise you that personalisation is an important feature of any successful mobile app.
Surveys have found that more personalised experiences when using mobile apps was the biggest user expectation for mobile both now and in the future.
Putting personalisation at the centre of your strategy when developing an app is crucial for standing out in the crowded marketplace and building stronger relationships with your users.
5. Simple UX
Finally, getting to the point when it comes to the functionalities and features of your app is important. There are certainly plenty of interesting and super-cool things that you can add to your mobile app when developing it.
But unless they are actually helpful to the needs and goals of your users, they might end up doing more harm than good.
Your app will be far more complicated to use than it needs to be if it is jam-packed with features that users don’t actually need. It’s important to provide a simple, usable design that gets straight to the point.
If you’re considering developing a mobile app for your business, it’s important to know what your users want and expect in order to ensure success.