Video is the future of digital marketing. With the competition in the online market landscape increasing, there’s a need to tweak your marketing strategy constantly.
One way to do this as an online marketer is to add video content to the core of your marketing mix. In 2021, video consumption numbers show it is no longer a question of whether to use video but rather how to do it more effectively.
According to a recent Cisco report, video traffic will form 82% of all IP traffic by 2022 for both businesses and consumers. A similar report shows marketers using video get 66% more qualified leads per year than those who don’t. These numbers highlight the crucial place of visual content for your marketing campaign.
Like with other digital marketing tactics, video marketing is fluid, and you have to adapt your strategy to keep up with the changes. As a marketer, it is advisable to stay abreast of all video trends to harness the immense opportunities offered by this strategy.
This article explores a few of the video marketing trends that you should continue watching in 2021 and beyond.
Video Marketing Trends for 2021
1. The Growth of Social Video
Video consumption is ever on the rise and with more people now on social media, this is the next frontier for video marketing. The social video promises to level the playing ground in digital marketing by making it easier for anyone to show their creativity.
Small brands can now leverage the power of video to reach their target customers more easily. Today, you have an opportunity to share your videos alongside those of the largest Fortune 500 brands and get the same exposure. Even small Brands are making the most out of Video Marketing.
2. Video Taking Center Stage
For a long time, video content has remained a complementary form of marketing content. For instance, businesses sending emails would attach visuals to increase click-through rates (CTR) and open rates.
However, video is now taking center stage by substituting traditional forms of content. More brands now use video alone on adverts as this is the most popular form of content. You may require a ghost-writer to help you with writing as you work on videos.
3. Live Video for Business Catches on
Instagram Live, Facebook Live, live streaming YouTube and Twitch are just a few of the platforms boosting the use of live video. It started as a way for family and friends to share great moments, but today, live video is now big in business marketing.
A Facebook Survey shows daily watch time for Facebook Live grew four times over in 2018. This highlights the potential of live video for your brand. It is an opportunity to speak directly to your target customers. It gives your videos a more personal touch.
Live video is a versatile marketing tool that you can use for new product promotions, webinars, question and answer sessions, live tours, tutorials and demonstrations, interviews. It is a simple and free way to boost brand awareness and visibility for your business.
4. Authenticity over Perfection
Remember a time when celebrities and movie stars featured on every brand advert? Well, things have changed because the modern-day consumer is more conscious.
Brands now strive for authenticity in their video productions over perfection. They use employees and real customers instead of A-list movie stars. They also post behind-the-scenes videos, testimonials, and other authentic videos that easily connect with the customers.
5. 360-degree Video
If you love National Geographic or other nature channels, you have most likely watched a 360-degree video. These visuals provide a truly unique viewing experience. It is an immersive experience for the viewer, and you can replicate this for your brand.
From real estate, travel industry, retail, car dealerships to museums and galleries, there’s immense potential for 360-degree video.
6. Ephemeral Stories
This phenomenon started with Snapchat and has now grown to other big social media platforms. Stories grew rapidly in 2018. In 2020, this trend has continued creating waves in the digital marketing landscape.
This social media content format is a combination of images and video which are only available for a short period. Audiences love Stories and advertisers have now taken the cue.
If you are a digital marketer, you have to jump on the bandwagon and start creating innovative and relevant Stories for your brand’s social media platforms.
Video remains one of the most potent marketing techniques for businesses in 2021 and beyond. As a business owner, you have to keep up with the latest trends in video content production and distribution to harness the power of this marketing tool. It is also an opportunity to stay ahead of the competition in the market.
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