With the increasing popularity of social media over the years, there is no longer a single doubt on the fact that social media is in fact, one of the biggest tools available to marketers to leverage to increase exposure and grow traffic for their brand.
Let’s tell you at this point that Facebook has remained the king of social media for a long time, and it does not look like it is giving up this title anytime soon. There’s a good reason why it is the best social media platform for most marketers.
A lot has changed and these days, it is even easy to create ads that will target a particular segment of your target market. If you are not using Facebook ad yet, you’d be short-changing yourself not to.
If you are looking for that right push that will help you grow, then Facebook ads are the place for it. Here are 10 reasons why you should use Facebook Ads to grow your business this year:
- 1. Your Target Audience on Facebook
- 2. Facebook is a Big Deal
- 3. Facebook Organic is Not What it Used to Be
- 4. Promotion of Highly Scalable Contents
- 5. Targeting is Something You Want to Do
- 6. Remarketing
- 7. Helps to turn visitors into a lead
- 8. Call buttons will help you change the game entirely
- 9. Makes marketing management very easy
- 10. Be different from your competition
1. Your Target Audience on Facebook
Facebook offers so much for a business to ignore. As a marketer in this time, you should know that some businesses like educational businesses or those who provide homework help, just like over 40 million other businesses need Facebook page. This is where your target customers spend most of their leisure hours.
Statistics already point to the fact that the average person spends 1.72 hours of their time daily on Facebook. This goes a long way to show you how large Facebook is, and what you would potentially be getting from it when you invest.
2. Facebook is a Big Deal
This may seem like a repeat of the first point, but it shows you how much the population on Facebook really means for your business. With over 1 billion people on the platform, you can already tell that Facebook is the place to be.
3. Facebook Organic is Not What it Used to Be
There used to be a time, even Facebook groups was the in-thing, but these days, a lot has changed. In fact, you will realize by now that the number of fans that interact with your posts and updates must have dropped.
Over the years, Facebook has adopted strategies to reduce the visibility of business pages as it appeared in people’s news feeds. The truth you need to know here is that without Facebook ads, your target customers may never be able to discover your business.
4. Promotion of Highly Scalable Contents
No doubt, Facebook ads can help you get your contents to the faces of new targeted people, so why not? You can use it to promote your content it a new segment of the market, especially if you continuously create great content.
For instance, real estate SEO experts advise that real estate dealers learn to constantly create killer contents, as this stands them out in their competition and endears them to the heart of their target markets.
5. Targeting is Something You Want to Do
Most times, marketers undermine the power of Facebook a targeting tool. You can use Facebook ads to target your target market by their location, age, demographics, gender, behaviour, and connections.
Just like it is with targeting, Facebook ads can also be used for remarketing purposes. You’d be doing yourself really bad if as a business owner you refuse to leverage the power of Facebook remarketing to create new reach.
Some other interesting reasons why you should consider using Facebook Ads to grow your own business include:
7. Helps to turn visitors into a lead
9. Makes marketing management very easy
10. Be different from your competition
There you have it, 10 outstanding reasons why you should begin to use Facebook ads to grow your business. Feel free to experiment with new skills, and let them guide you towards making the right choice.