Apps & Software

Best Schema Markup Testing Tools To Improve SEO Rankings

Structured data is crucial for SEO to help search engine crawlers better understand what your page is about. 

Structured data also helps make it easier to show what pages are relevant for certain search queries or generate rich results to help improve clickthrough rates and bring more organic traffic. 

When adding structured data to your website, it’s important to test and ensure that the code is valid. Otherwise, Google will ignore your markup. 

In this article, we will discuss the top and best structured data or schema markup testing tools to test your schema markup and improve ranking.

Best Schema Tester Tools

1. Google Search Console’s Structured Data Report

In addition to the structured data testing tool, Google offers its own structured data reports within Google Search Console that will provide a complete overview for your site’s markup. 

This report will show you the exact number of structured data items that your site is recognized for and show any warnings or errors preventing your URLs from generating rich results. 

2. Google’s Structured Data Testing Tool

Google offers this free structured data testing tool to test your structured data. Paste your live URL, or code snippet, that you want to check for errors. 

This tool allows you to validate JSON-LD, RDFa, and Microdata Formats and is my preferred tool for testing schema markup. It will quickly outline any warnings or errors associated with your implementation so that you can fix them. 

3. Google Rich Results Testing Tool

Google Rich Results Testing Tool is another great tool by Google to validate your schema markup. While this tool is not friendly for parsing through warnings/errors, it will show you what your rich result would look like. 

It’s helpful to see what your rich results will look like and edit the content to improve the CTR for that particular rich result. 

4. Chrome Extension – Structured Data Testing Tool

If Chrome is your preferred internet browser, you can use this extension to check all formats and validate markup. This tool will show any warnings or errors associated with your target webpage. 

It can also access websites in a staging or development environment and password-protected pages, which the Structured Data Testing Tool can’t do. 

5. Merkle’s Schema Markup Generator

Merkle’s Schema Markup Generator allows you to create schema markup in JSON-LD format for applications such as article, event, FAQPage, HowTo, and other types of structured data markup. 

This tool automatically generates ready-to-implement code by prompting users to add information to autofill within the tool. Once the required information is added, users export that code directly to Google’s Structured Data Testing Tool for validation. 

6. SEO SiteCheckup

While SEO SiteCheckup offers more than a dozen SEO tools, ranging from 301 redirects, page speeds, and broken links, it also contains a structured data testing tool that checks for compliance with HTML requirements. 

7. Bing Markup Validator

Like Google Search Console, this tool is accessible via Bing Webmaster Tools. Click on “Diagnosing and Tools” to validate different structured data types, including OpenGraph, JSON-LD, or RDFa. 

8. Google Email Markup Tester

Interestingly enough, the Google email markup tester allows users to extract structured data from email documents. 

To use this tool, all you need to do is paste the markup code within the email tester and validate to display the structured data and any error messages associated with it. 

9. Yoast

Yoast SEO is one of the best SEO plugins for WordPress. It ensures that you’re using structured data markup properly.

It offers a variety of schema options that you can directly add to your web pages, ranging from FAQPage, HowTo, Article, breadcrumb, and more. Many seo services for shopify providers use Yoast SEO as a default plugin to effectively manage their website SEO.

10. RDF Translator

If you’re looking to validate XML, N3, or N-Triples structured data formats, then an RDF translator is an excellent option for you. It can validate limited schema types, although it isn’t as valuable as the other tools listed above. 

11. JSON-LD Playground

With JSON-LD being the preferred data type for Google when implementing structured data on your website, the JSON-LD Playground tool is a good tool for performing a comprehensive analysis of your schema markup and providing a detailed report. 

12. Structured Data Linter

This tool is useful for returning a snippet visualization for the structured data URL, code, or file you upload to Structured Data Linter. While it doesn’t support microformats, it’s a decent tool for verifying existing structured data on your target web pages and viewing enhanced rich results. 

13. SNIP WordPress Plugin

This is another schema markup testing tool that comes in a plugin. While it doesn’t offer anything new compared to the other tools listed, it comes with a wide range of instructional videos that allow you to produce any structured data needed for your web pages. 

14. Schema – All In One Schema Rich Snippets (WordPress Plugin)

One of the best WordPress plugins available for rich results, the Schema – All In One Schema Rich Snippets plugin is excellent for directly adding a wide variety of schema markup types to your website. The only prerequisite is that you have to have a WordPress CMS to use this plugin. 

15. Snippetron

Structured data can be very time-consuming, which makes this smart AI-based plugin useful because it adds structured data to your web pages automatically, whether you’re making WordPress pages, posts, or WooCommerce products. 


As I mentioned earlier, adding structured data to your website is a great way to generate rich results and improve clickthrough rate. 

However, if implemented incorrectly, you will not only show up for any rich results in the SERPs but you may even be penalized. 

Hope you like this article on best structured data testing tools. Let us know your favourite structured data testing tool in the comment section.

Also Read:

Leave a Comment