What’s the most ridiculous thing you’ve ever done for money? Worked a 9 – 5 job for decades! Or at least, that’s how the joke goes.
This write up is about making money, too, but in a different way. It’s about harnessing the best ability we’ve got as human beings, and appealing to the most primitive thing that makes us human.
Before this gets any more confusing, let me tell you what this is about; we’re going to be talking about the most foolproof and effective secrets of a successful content marketing campaign.
After all, how do corporations make sales? They may have a great product, but how do they announce it to the market – and the world? Via marketing, of course! And it turns out, a content marketing strategy is the hottest strategy to make your brand and product known.
So what are the secrets to a successful marketing campaign?
- 1. Really Know Your Audience
- 2. Prioritize Traffic and Conversion Rates – These Metrics Matter
- 3. Don’t Underestimate Emails
- 4. Do It for the ‘Gram – Get Visual With Content
- 5. Make Friends with Influencers – It Pays!
- 6. Be Eccentric, Weird, Whatever – Spike Your Audience’s Curiosity
- 7. Use Storytelling as a Way to Sell Content
1. Really Know Your Audience
You have to know your customer market like the back of your hand before you chart out a marketing strategy. For example, if your brand is trying to sell a product to Millennials, you have to know that they’re pretty erratic; the trends they follow and their tastes keep on changing every other day – so how do you market your content strategy to make it relevant to them?
Don’t be afraid to think like your audience. Run surveys, check out statistics, and even tap into the blogs and websites. It sounds a little stalker-ish, but how else will you understand consumer behavior if you don’t get deep into it?
2. Prioritize Traffic and Conversion Rates – These Metrics Matter
It sounds a little selfish, but in reality, conversion rates and traffic determine how successful your content is. Traffic refers to the rush of people coming towards your webpage and blogs, and conversion rate refers to how many times an existing user or customer has taken the preferred action.
If you’re going to target these factors, you’ll be curating content that brings these to you. After all, more traffic, more conversion, more money, right? Ask content writing service experts – conversion rates are super important.
3. Don’t Underestimate Emails
Emails are probably one something that most customers hate getting. However, on a serious note, a content strategy that includes emails actually works. It turns out, email marketing is one of the top content marketing strategies.
So don’t be ashamed to send those annoying campaign emails every now and then. It helps to increase your visibility, increases the chances of your content being shared by customers, and also keeps your insight, and in mind.
4. Do It for the ‘Gram – Get Visual With Content
One of the quickest ways to make your content marketing strategy soar is through social media. Around 61% of B2B companies increased their social media presence this year because they’ve finally tapped into the power of those platforms – with access to millions of people at one time, your content has the penchant to go viral.
The most popular social media platforms to market your content are Facebook, YouTube, and Instagram. With a mix and match of media like text, pictures, videos, and other digital creativity, your prospective demographic will be flocking towards your page. So put up those cheesy pictures and paste your link in the bio!
5. Make Friends with Influencers – It Pays!
Sure they don’t wear the power suits your team does, and neither does their green and purple hair impress you, but if you’re looking to make your content garner skyrocketing conversions, traffic, and popularity, you have to befriend these guys.
An influencer is a trusted and relatable person with a very large following. The products they endorse, the blogs they share, even the small quotes they put on their Instagram story; their fans engage with that stuff. Getting an influencer on your side is actually a great way to publicize your content.
6. Be Eccentric, Weird, Whatever – Spike Your Audience’s Curiosity
What catches an audience’s attention? Something that spikes their curiosity, of course. Content that grabs their attention usually has super catchy titles or images. Even an interesting meta description does the trick.
So don’t shy away from clickbait material – it always works. Of course, it’s misleading, but you’ll still get tons of traffic directed towards your page. If your content is high quality, it might just pay off!
7. Use Storytelling as a Way to Sell Content
Storytelling is becoming a popular way to draw customers towards content. Why? Well, storytelling is an ancient tradition that has always enthralled audiences; the climax, the ups, and downs, the heroic ending – you name it.
Create great content using stories. Whether it’s textual or video, take an interesting take on social issues or other things that are currently trending.
And yes, don’t forget to shamelessly advertise your brand while you’re at it. It’s a subtle way of selling your brand’s products and services while delivering content at the same time!
So what are you waiting for? Get planning! A successful content marketing campaign takes some careful planning. So don’t skimp out on the crazy preparations, as cringy as they may be – it all pays off in the end!