Maybe you’ve heard of LinkedIn Sales Navigator — but you’re not entirely sure how to use the sales platform, or if it’s even worth your time.
To help you answer both hesitations, I’ll be taking you through how to use LinkedIn Sales Navigator in 2020.
LinkedIn Sales Navigator is a premium account that lets you do something called social selling. That’s when you use social platforms to make sales. You can do both outbound and inbound sales, but what it’s really useful for is outreach.
You can use Sales Navigator to find leads, collect their email addresses, and start cold emailing them. And that’s the process we’ll be covering below.
If you’ve never used a Sales Navigator, you may not be sure where to start. So I’ll take you through all the steps you need to take to use it effectively.
Figure out your target audience
Before you do anything, you need to answer the big question: what type of people are you after?
This is the foundation of everything you’ll do going forward. So it’s essential to know who wants to buy what you’re selling, then you can accurately target the right people.
Use Advanced Search
The flagship feature of this account is the Advanced Search. This is the thing that allows you to find the people who want to talk to you.
You can use filters to target your search results, such as:
- Professional achievements
- What you’re selling
- How closely you’re connected on LinkedIn
Using this feature, you can get hundreds of relevant leads in minutes.
Save leads to a list
After you have your leads — your search result of profiles — you can save them to a lead list. Then you’ll have an organized list of people who may want to speak with you.
This makes it easy to export their email addresses so you can begin your cold emailing campaign. You can even get a notification for any change listed on the profiles in your list — this could include a job change or new experience.
Contact your leads
Now that you have a list of email addresses, you can start to reach out to them. This is where your cold email skills come in handy.
You can use InMail, but LinkedIn limits you to 20 messages per month. And you probably want to contact more people than that. So email makes the most sense here.
Personalize your emails
Before you start sending emails, it’s best to create an email template. That way, you can easily personalize each one while still saving time.
You’re a person, and people relate to people, so sound like one in your email.
Here are some tips for making your emails personal:
- Use their name and company name
- Compliment them for something they’ve done
- Mention something they did that you loved (article, project, or product)
And that, in a nutshell, is how you use LinkedIn Sales Navigator in 2020. You now know how to sell on the most professional platform available effectively.