Usability is vital in how customers experience websites and apps. If a site is tough to navigate, people may quickly click away, ending any chance for a conversion. However, it can often be difficult for designers to accurately gauge how usable website really is.
Fortunately, there are many great usability testing tools available on the internet that can help. Below, we’ll cover 20 of the best ones out there, as well as their features and intended uses.
- A/B Testing Tools
- Easy-to-Use Testing Tools
- Specialty Testing Tools
- Usability Tools With Screeners and Surveys
- General-Purpose Usability Testing Tools
A/B Testing Tools
Optimizely is best known for its A/B testing abilities, but it also has other standout features. For example, you can design tests for websites with dynamic content.
Which is becoming increasingly common as designers adopt more powerful and cloud-based web tech — without needing to program or code anything? It’s also user-friendly and features custom APIs and extensions for designers and other roles.
This usability testing tool was built for businesses of all sizes. It includes features that allow you to A/B test your website, target test participants based on device and perform funnel analysis.
Loop11 is an unmoderated testing tool that’s focused primarily on A/B testing, click heatmaps and clickstream analysis.
Unlike many other usability testing tools, Loop11 won’t provide you with test participants. But it will support an unlimited number of users, provided you’re on the Pro plan.
Easy-to-Use Testing Tools
Unlike other usability tools, Feng-GUI doesn’t test with live users. Instead, it uses an algorithm to simulate eye track studies.
All you need to do is upload an image of your app or website, and the tool will generate an eye-tracking heatmap that shows how humans will likely look at your product’s design.
Validately is a testing platform that is built from the ground up for ease-of-use. It will do the heavy lifting of usability testing for you by recruiting your subjects, setting up your test and running it. This allows you to focus on which aspects of your site need to be tested.
With Userlytics, you start by designing and uploading a user testing script. Then, you select what you want to test, and Userlytics will field people who will run through your test. It provides feedback on what works and what doesn’t.
7. Five Second Tests
This tool, created by UsabilityHub, is one of the best available options when it comes to budget, high-speed testing. Researchers upload a screenshot or page prototype along with a simple question about usability or page design.
Testers then have five seconds to look at the page before giving their feedback, which is collated into a single page report.
Applause is a usability testing tool built to help UX designers test an increasingly fragmented mobile audience.
If you’ve ever struggled to test your site because of the diversity of devices and apps being used by visitors. Applause provides good device coverage in test participants. They can help designers check for all possible use cases.
Specialty Testing Tools
The rise of voice UI in the form of digital assistants and other tools has made voice UX design more important than ever. However, many standard usability testing tools can’t check for voice UX.
UserZoom is one exception. This tool includes features necessary to test your website or app based on its voice usability.
Inspectlet is a usability testing tool that allows you to record and playback videos of your visitors as they use your site.
The device is great if you want to see how effective your use of UX tools and techniques are with a set of real-world test participants.
Lookback is another mobile usability testing tool with some interesting features — including the ability to take notes on recorded user tests — that not all testing tools have.
Lookback’s broadcasting feature allows researchers to remotely view a test together, in real-time.
Maze is designed especially to make moving from prototyping to testing as quickly as possible.
It enables UX designers to test prototypes created with InVision, Marvel and Sketch and provides usability data like click heatmaps and results from survey questions.
Similar to Maze, Koncept is designed for quickly testing site and app prototypes. Unlike Maze, however, you can build your prototypes directly in it.
Then, you can run tests and receive usability data like click heatmaps, completion rates and average task time.
Click heatmaps are the key feature of this usability tool. Designed to be easy to use, this tool creates data visualizations from user tests that can help your team quickly draw usability insights.
15. Crazy Egg
Crazy Egg is another heatmap-focused tool that also boasts some unique features.
One of the most interesting is the Scroll Map feature, which shows you how far down a page most users scroll before clicking away.
Usability Tools With Screeners and Surveys
With Ethnio, you can intercept real users to test your web pages. The tool allows you to create custom screeners that find the right participants for your UX testing.
It also offers scheduling and payment features that help you manage in-lab or remote testing.
This UX research tool allows you to create user surveys that help you know how usable your site is.
The tool provides some advanced targeting features so you can ensure these questionnaires are delivered to the users you’re most interested in.
You can focus on a certain demographics category, specific device or various geographic locations.
General-Purpose Usability Testing Tools
This is another usability testing app that allows you to create tests and record usability information.
One feature that sets Clicktale apart is its Experience Center, which enables researchers to set up different, customizable dashboards.
As a result, anyone working on a project can hone in on whichever specific KPIs they’re interested in.
TryMyUI is a testing tool that allows researchers to test their site with anonymous candidates or their own pool of test participants. The device offers features like video screencaps from user tests, click heatmaps and keystroke recording.
Usabilla is one of the best-known usability testing tools available. The tool allows researchers to collect user feedback, as well as information like click heatmaps.
It also provides widgets that can help you gather UX data on email blasts. Usabilla is primarily intended to test live apps, need to use a different tool for prototype testing.
Usability testing is much easier and more insightful with the right tools in place.
There is a wide variety of testing tools available online, so no matter what your site or app needs — whether that’s A/B testing, advanced participant targeting or specific usability data. One of the tools above is likely to meet your needs.