A picture is worth a thousand words but did you know how much a video is worth? According to McQuivey Forrester’s research, a one-minute long video is worth 1.8 million words. That is how powerful video really is and businesses know that.
By leveraging the power of videos, brands can increase retention, conversion rate, and even generate more sales.
Don’t believe me? Here are the proofs.
According to statistics,
- Viewers retain 95% of the message when they watch a video as compared to 10% when reading about it.
- 81% of marketers say that video has helped them in increasing sales.
- 72% of businesses say video has improved their conversion rate.
To reap all these benefits, you have to choose the best video content types. In this article, you will learn about the seven video content types every marketer should know.
Engaging Video Content Types
Want to be seen as an authority in your industry? If yes, then this video content type should be on top of your list.
Interviews are a great way to build relationships and help you deliver useful insights to your target audience, provided that you ask the right questions.
By inviting industry experts for interviews, you can leverage their knowledge and increase your credibility.
Don’t forget to reach out to the expert you just interviewed when posting the interview video and ask for a share. Make sure that you keep interviews unscripted.
This will give your interviews a much more human feel. Set and follow a few guidelines to ensure that your interview doesn’t detract from the main topic.
Thanks to live video feature on social platforms, now brands can broadcast their company events to a global audience, whether it is a product launch event or a corporate event.
Create short snippets of your event videos and share it on Instagram and Vine. Event videos increase your brand reach and get people to attend the event without leaving the comforts of their rooms.
Create some hype before the event and aggressively market your event a couple of weeks in advance to get more signups for the event. You can even launch a short promo or teaser before the event to get everyone excited.
A webinar is easier to produce and deliver higher value than other video types. Businesses can use webinars in multiple ways such as Q&A sessions, product demos or roundtable interviews with experts.
It is just like your live events but you don’t need the multiple cameras and a large crew to make it possible, as is the case with your live events.
Attendees can get useful insights and valuable information as well as answers to their questions. Promote your webinar through paid advertising on social platforms and increase the number of signups. Don’t forget to record the webinar so that the other users who fail to attend it can watch it later.
You can become an online star within no time these days. Look at all those YouTubers, Instagrammers and Twitterattis who have a made a name for themselves by pursuing their passion and build a huge fan base in the process.
Brands can rope in those micro-influencers and create tutorials that show their product in action. Tutorial videos are a godsend for customers who don’t understand your products or don’t really know how to use it.
Depending on your industry, you can make video tutorials and share them with your target audience. For instance, you operate in the health and wellness industry, you can create training videos that share useful workout tips or share the benefits of a healthy diet. All this goes a long way in helping your customers.
What do you look for when want to purchase a product from a brand? You look for customer testimonials, ratings and reviews, right.
Customer value testimonials as they give them an idea about the experience other users had with your products and services. Testimonials are a great way to attract new and prospective customers towards your brand.
At first, they might be a bit susceptible but when they see what other users are saying about your products, they opt-in. Professional digital marketing agency relies on testimonials to acquire new clients.
It might be a little tricky to get video testimonials but there are ways around that too. Ask your satisfied customers to record a video message praising your products, which you can use as a testimonial.
You can organize a small event and invite your most satisfied customer and record their video messages there or create a contest for customer review and give a free gift. You can give away an eBook or offer a discount vouch in return for a video testimonial.
6) Animated Videos
If your customers are struggling to understand what your products are and what it can do, an animated video can be a good option. Brands with complex products should use animated videos to showcase what their products can do.
Highlight how your products are solving the biggest problems of your target audience is facing through these videos.
Add an animated explainer video on the landing page and you can see your conversion rate go up. Another popular type of animated video is whiteboard animated video. These videos are easy to produce and do not cost much either.
7) Behind the scenes
Are you worried about the low customer engagement? Use behind the scene videos and give your customers a sneak peek into your office and show them how your business works. People like businesses that seem like a human and not money-making corporation.
Behind the scene, the video gives your brand a personality and bring your customers more closely to your brand. You don’t need a big budget to create behind the scenes video. In fact, you can do it with your smartphone camera and share it via Instagram or Snapchat.
Which video content type do you use most frequently? Feel free to share it with us in the comments section below.