Accessibility is a central issue for your business website, and it is certainly one that you want to take seriously for all sorts of different reasons.
First of all, you want your company to be at the forefront of making important changes. Also, ensure that many people use your site with the minimum possible number of disruptions and distractions. Otherwise, it is more than likely that they are going to head over to one of your competitors without a second thought.
How do you optimize your site to include different categories that you possibly can? Well, you have a few different ways at your disposal, and we are going to be looking at some of them below.
1. Allow Font Size Enlargement
When people cannot read the content that you have worked so hard to produce can cause a great deal of frustration. Allowing people with sight issues to enlarge the font can certainly make their lives an awful lot easier. Place any call-to-action buttons on the front and center.
2. Arrange Your Contrast Sensitivity Appropriately
The next area of improvement is updating the contrast sensitivity settings. There are all sorts of visual impairments out there that can be affected by high contrast. Therefore, you should seek to use an ADA contrast checker or a similar tool to sort out this particular issue.
Any font which is too thin in places can be extremely difficult to pick up and should be avoided. While the simple choice of black text on white background may seem mundane to some people, it actually offers the highest level of readability and is certainly worth taking into account. Anything too jarring is obviously going to cause an issue.
3. Test Your Site on multiple Devices
There are different ways to accessing the internet these days and your site needs to be equally accessible on smartphones, tablets, and so on. It is no good if your website is accessible on one device but simply cannot be used well on another.
4. Use Descriptive Anchor Texts
Making your website more accessible sometimes seems like small things that can end up making a big difference. This even extends to your URLs to offer context to users.
Essentially, this means using few words to highlight exactly what is on the page to make the process of navigation a lot easier and relevant. It is better to avoid generic anchor texts that say something like ‘read more’ or ‘click here’.
5. Add Alt Text to Your Images
Why add alt text to images? Well, they provide the option for users to ‘read’ the picture by replacing the image with a short description of it. It also helps in improving the site’s overall search engine ranking. Wherever possible, try to help this along by including some keywords.
6. Structure Your Content Well
Structuring your content properly serves the purpose of making it generally more understandable. To start off with, you should use headers with a sense of care. Again, this also helps major search engines to crawl your site and determine if you are worthy of climbing up the rankings.
7. Make Accessible Multimedia Presentations
One of the most used parts of a website for those who suffer from a range of disabilities is multimedia content. Therefore, it is particularly important that you take steps to make all of this accessible.
If you put an audio description option on the videos that you create, it will help people with sight problems to understand what is going on. As for those who have hearing loss, you can put on an option for subtitles. Remember, you may also consider doing this for your social media content.
Making your business website accessible to everyone is worth taking seriously. It helps both existing and potential customers to find what they are looking for. Not only this but you can clearly demonstrate that your company is forward-thinking and reaching out to people who may have otherwise been left behind for one reason or another.