Are you designing a logo for your startup? You may think that it’s easy to capture a brand’s essence, mission statement, and values in one visual entity, but that’s usually not the case.
You can’t just pick an attractive font and slap it on an abstract icon and call it your startup logo. If you really want your logo to stand out and pop, then you need to work harder. The following are a few pointers for your help:
1) Ask Questions
When designing a logo or rather any kind of visual asset, it’s important to have clarity. When you know exactly why you are designing the logo and who is it really for, then you can come up with sharp designs that are visually appealing and also relevant to the target demographic.
The following are some of the things that you should ask yourself before you get started with the logo design:
- What’s my brand all about?
- What’s my mission statement and vision?
- Who are my target users/customers?
- Where do I want to promote my brand across the globe?
- What kind of brand personality do I want to establish?
2) Get Inspired
It’s not easy to come up with original and great logo concepts on your own. Even if you have some experience in graphics design, you can use some inspiration.
There are lots of ways to get inspired – you can view logo ideas from other businesses types and borrow concepts that you think are interesting and fitting for your requirements.
You can also study classic logo designs of brands like Nike, Apple, Sony, etc. To learn what worked for them so well. In addition sites like Dribble and Pinterest are full of logo design inspiration.
3) Understand Color Psychology
You just can’t overlook the role of colour in branding. In fact, branding and marketing experts are extremely careful with the colours they pick for a particular brand. This is because colors can influence us on a subconscious level.
For instance, if the primary color in a logo is red, then the people will associate the brand with enthusiasm and energy. Similarly, if a logo uses the color blue, then it can help in building trust and affinity.
When you are creating your logo, then rather than picking colors that you like personally, you should pick ones that make sense scientifically. You can do online research on how color psychology works exactly.
It’s also recommended that whatever colored logo you create, you make a greyscale version of the same to ensure that it looks equally good both ways.
4) Avoid Cliched Ideas
Many entrepreneurs understand the importance of market branding, web design, and logo design. However, they make the classic mistake of using cliched concepts in their creatives.
Don’t make this blunder yourself- don’t use speech bubbles to represent communication (this idea has been used too many times already), or use trees and plants to show that you are an eco-friendly company. Try to think outside the box.
Think of brands like Apple that used an eaten apple for its logo even though it’s a technology company or Nike that made “just do it” its tagline by using a swoosh sign for the logo.
5) Be Simple
Are you trying to make your logo attractive by adding all kinds of design elements to it? If your answer is yes, then you will be surprised to know that it’s not how you make a logo pop.
On the contrary, a simple logo design can do wonders for memorability and impact as simplicity is the most important branding principle.
Think of some of the biggest brands in the world like HP, Mc Donald’s, and Walmart. How hard do you think these massive enterprises would need to work to get a professional to create complex and elaborate logos for them?
They can afford to spend a fortune on the logo design and make their logo as complicated as possible. However, the experts in these companies know that it’s simplicity that sells and not complexity.
This is because simple designs are easy to memorize, reproduce, and adapt. So, if you really want your logo to stand out, then take a closer look at it and ask yourself- “can I make it even simpler?”.
Designing a spectacular logo isn’t a huge challenge as long as you do your homework in advance and plan a strategy. The information above can help you avoid common mistakes and finish the design in a short period. Have fun, and good luck!