Online buying has changed the way we shop. While the death of brick and mortar is not expected anytime soon, it remains challenging for those physical outlets to compete with the convenience and immediacy of online shopping.
The good news is that by using the right technologies, it is possible to compete with even the biggest online sellers. As eCommerce continues to threaten the brick and mortar retail sector. It is up to those business managers and their teams to make the most of the tools available.
Here are the technologies and tech trends that all retail outlets need to consider in 2020 and beyond.
Improved Experiences with Virtual and Augmented Reality
The virtual world is the next big battleground for retailers. Those brands that are dismissing virtual reality (VR) and augmented reality (AR) as irrelevant to a physical store are missing the potential value.
Already, big names are adopting the use of virtual environments and augmented reality shopping experiences that allow consumers to try on clothes without getting changed, to sample makeup, or even check how furniture will look in their homes. As personalization becomes more important to customers, AR and VR are only going to become more valuable.
The Importance of Cybersecurity
Staying safe online is more important than ever. There are so many threats to data and personal information that consumers are increasingly wary of sharing their information.
The retail sector has always been particularly enticing for hackers and cybercriminals. That means business owners need to ensure that they do all that they can to protect their customers, their staff, and their business.
By prioritizing the strengthening of your cyber defences, you not only make customers more likely to trust your company and divulge their information, but you also have an additional option to highlight in your marketing.
Online and Offline Alignment
Physical retail needs to be seamlessly aligned with your eCommerce pages. The merging of the two will be incredibly effective for establishing your branding and improving that essential brand awareness.
The challenge is then making sure that customers have the same seamless experience when they make a payment or a return offline, as they do when they buy online.
If a consumer encounters difficulties with payments, they will often just go somewhere else which means that you have lost a sale. Your point of sale (POS) setup has to be fast and efficient while providing the options to pay that your customers want.
The right POS options will make this much easier to achieve. That means that your customers will have the experience that they hope for.
The technology solutions listed here are already being used by some of the biggest names in retail. If you want to keep up with what your competitors are doing and what your customers are looking for It’s time to start looking at using technology to give your brick and mortar store the overhaul that it needs.