Inbound marketing is the process of attracting leads to your business using inbound marketing tools.
It works against the traditional marketing method of advertising your business to attract customers. It offers people what they need rather than trying to sell them a product or a service directly.
Inbound marketing is an amalgamation of various strategies like social media marketing, SEO, content marketing, blogging, and search marketing.
Inbound marketing can help your business to stand out from the crowd by creating awareness and building engagement with your brand.
This can help your target audience make informed purchase decisions.
There are various useful inbound marketing tools available online that can fuel your inbound marketing strategy.
Let us take a look at some of the best tools available in the market to help you execute your inbound marketing strategy with ease.
LeadFeeder is a premium online tool that can help you discover who is visiting your site. You can install the LeadFeeder track script and connect to Google Analytics to identify the companies from your web visitors.
By identifying these visitors, you can fill your sales pipeline and develop better strategies for your inbound marketing activities.
Canva is a freemium professional designing tool that lets you create amazing designs for your marketing campaigns, even when you’ve limited knowledge of it.
You can use hundreds of free and premium templates in Canva to create ebooks, social media posts, infographics. You can also create any custom designs that you might require for your inbound marketing campaigns.
Hotjar lets you keep track of user experience and help you find ways to improve conversions on your site by combining analytics and feedback tools.
With this tool, you can track a user’s behaviour, including minute details like their clicks, taps, and mouse movements.
Another benefit of using the Hotjar tool is to track exactly where a user abandons your website or which pages are most frequently visited by users.
Besides, Hotjar lets you conduct polls and surveys to understand what your visitors expect from your site and learn more about improving the user experience.
Drift is the world’s only conversational marketing platform that helps businesses generate qualified leads without the need for their sales team to contact each lead individually.
Using this tool, you can take your customer conversation to an advanced level by using intelligent bots to filter out leads that can qualify as prospects.
Once you have these prospects ready, the sales team also finds it easy to have qualified conversations due to the availability of all the information required.
Basecamp lets you manage teams and projects in a single place and help you track progress easily. By using Basecamp, you can create tasks for your team members, set deadlines, tag tasks, store files, and manage discussions.
You can even track client feedback and approval using BaseCamp. The best part of using this tool is its security feature that offers daily data backups and SSL encryption.
BuzzSumo helps you find content topics that will resonate with the needs of your audience. This tool can analyze various social media sites and present you with a list of topics that are garnering maximum attention.
It also allows you to set keyword alerts to get notified when there’s a new post on that topic. You can also use this tool to gather information about popular influencers in a particular industry and track what your competitors are up to.
Besides, you can also track comments and trends to stay abreast of the latest developments in your field of business.
Survey Monkey allows you to survey your customers in order to make informed decisions for your business. The built-in data analysis tool is powerful enough to analyze the demands of your audience.
You can use SurveyMonkey to conduct quizzes, surveys, and polls to gather data. Which you can integrate into any of your favorite apps to get more detailed insights.
This tool also allows you to export your survey data in different popular formats and lets you streamline workflows for your business.
Fieldboom allows you to create questionnaires, surveys, and interactive quizzes to generate data required to pre-qualify leads as potential prospects.
With this tool’s skip logic features, you can modify what questions people see next based on their current response. Its powerful dashboard allows you to analyze response trends, and API access lets you pull or push responses, create custom reports, and do much more with the survey data.
The advanced notification system of this app ensures that you are notified of all new responses via email, push notifications, and Slack notifications.
One of the best ways to increase inbound marketing traffic to your site is to implement SEO. Tools like Ahrefs can help you develop a strong SEO strategy for your website and boost traffic.
With Ahrefs, you can discover backlink building opportunities, conduct keyword research in your niche market, find the total number of clicks on your site, analyze the month-over-month traffic, monitor outbound links, and find content gaps to improve your overall content and marketing strategies.
SEMRush is another inbound marketing tool, similar to Ahrefs. Using SEMRush, you can view and track backlinks to your site, get audience insights, conduct keyword research, find the keyword difficulty, analyze your site content.
You can find new content topics and utilize a handful of useful features that can help you to integrate your content strategy, SEO strategy and social media marketing strategy for a successful inbound marketing campaign.
Rebrandly lets you shorten all your new webpage URL into something more compact and meaningful. This tool is not your regular URL shortener, but a valuable resource to keep your domain name intact and URLs SEO-friendly.
Unbounce is a landing page builder that lets you create professional landing pages for your site without any coding knowledge. The customizable landing page templates gives you the freedom to add functionality as per your specific business requirement.
Therefore by using Unbounce, you can create landing pages that look attractive and professional. It also drives traffic to your site. You can even A/B test your landing pages created through this useful tool to analyze what’s working and what more changes you can implement.
Optimizely is an A/B testing program that focuses on offering hidden customer insights to let you improve the user experience on your website.
Using Optimizely, businesses can measure their KPIs easily and modify their strategies accordingly. The easy to use interface of this tool makes it easy for any big or small business to experiment with its content, design, or marketing process through A/B testing.
Xtensio allows you to create, share, present, and manage living documents such as sales pitches, reports, case studies, and forms.
You can also add images, charts, tables, and videos with simple drag and drop and utilize a couple of other useful features like changing colors, resizing or adding notes to your documents, etc.
Quora is a platform to ask questions or share answers on a variety of topics. The questions and answers posted on Quora are frequently modified by the moderators, which is why there is no possibility to add spam comments or troll people on that platform.
Answering on Quora can help you to build online authority as a thought leader in your industry. This can help drive traffic to your site when someone clicks on your website from the profile section of the app.
CoSchedule lets you manage various social media accounts in a single platform.
The tool comes with an array of useful features that allows you to schedule posts on social media, track what’s in the pipeline, analyze performance, monitor and reply to social conversations and engage with your followers more effectively than ever.
Grammarly is an online spelling and grammar editor that analyzes every piece of your content and gives you suggestions on how to improve it. By using Grammarly, you will be able to produce high-quality and error-free content copy that can convert.
JotForm is a useful inbound marketing tool that lets you create forms for your business in seconds. When your customer responds to any of these forms, you get a notification mail in your inbox for the same.
This helps you to analyze the success of your form submission activities, even when you are not using the tool.
JotForm allows you to do endless customizations to your online business forms to match your brand image and help you collect leads and payments through them.
MailChimp is a useful email platform for many businesses around the world. It is a powerful marketing platform that allows you to create and run personalized email marketing campaigns, track responses and CTR, measure the success rate, and create custom reports based on the same.
The freemium model in MailChimp allows you to send 12,000 emails to 2000 subscribers without paying any fees.
You can also use this tool to track the number of subscribers on your site, creating ad campaigns for Facebook, Twitter, and Instagram, sync customer data, and automate the workflow for a streamlined process.
Slack is a platform that is used by most enterprises to carry out internal and external communications. This tool can also be integrated with Salesforce to increase productivity.
Slack has a simple user interface and allows you to share documents, images, videos, and other necessary attachments.
SpeechPad is an audio and video transcription service. It can be used to create content from videos that can be repurposed for various marketing campaigns such as email marketing or social media marketing. Depending on the type of transcription you are looking for, there are different pricing options for this tool.
Wistia helps you to create professional videos from your computer’s webcam for your business. This tool has the power to deliver quality video files that look no less than videos edited using premium software.
Another interesting feature of this tool is the ease at which it could be integrated with various analytics tools such as HubSpot and Google Analytics.
The success of inbound marketing is based on an integrated marketing effort. It can be made possible by utilizing various inbound marketing tools to streamline individual marketing efforts and help businesses move a step closer to success.